British Arrows Awards 2014 Winners Announced
The best in British TV, online, outdoor and cinema commercials were awarded in London last night at the 2014 British Arrows Awards.
Robert Campbell, Chairman of the awards, said: “The Arrows are a special and wonderful event, and 2014 has been another record year, with 618 entries, which were painstakingly whittled down to 16 Gold and 47 Silver winners. A massive thanks goes to Kim Papworth for doing a fantastic job of heading up this year’s Jury. And thanks also go to the 21 Jury members, who gave up so much of their time and showed great passion and insight. They spent three long days in careful debate and deliberation. The result, I am sure you will agree, is a brilliant representation of the last year’s work.”
Kim Papworth, Chairman of the 2014 British Arrows Jury, added; “The British Arrows celebrate that wonderful thing that happens when a great client, a great agency and a great production company get together; the stars line up and they make something really special.”
Check out a full list and a few examples of the winners below.
CHAIRMAN’S AWARD
Presented to Nick Gill, BBH
COMMERCIAL OF THE YEAR
Unilever - Marmite ‘Rescue’ made for adam&eveDDB by Outsider, directed by James Rouse
AGENCY OF THE YEAR
adam&eveDDB
PRODUCTION COMPANY OF THE YEAR
Outsider
ADVERTISER OF EXCELLENCE
McDonalds
GOLD AWARDS
BEST NEW CREATIVE TEAM
TUi Travel, Thomson Holidays ‘Simon the Ogre’ created by Christopher Keatinge and Dan Bennett from BMB
BEST OVER 60 AND UP TO 90 SECOND TV COMMERCIAL
Eurostar ‘Stories are Waiting in Paris’ made for AMV BBDO by hla, directed by Simon Ratigan
TELEVISION AND RADIO STATION PROMOTIONS
Channel 4 Born Risky Continuity ‘Born Risky: Alternative Voices’ made by 4Creative, directed by Alice Tonge
PUBLIC SERVICE ADVERTISING
Department for Transport Drink Driving ‘Morning After’ made for AMV BBDO by QI Productions, directed by Dominic Savage
UK TV SERIES
Britvic Tango ‘Cornershop, ‘Park’ and Footy’ made for BBH by Biscuit Filmworks, directed by Tim Godsall
ALCOHOLIC DRINKS
Diageo Guinness ‘Sapeurs’ 90” version, made for AMVBBDO by MJZ, directed by Nicolai Fuglsig
BEST INTEGRATED
John Lewis Christmas ‘Bear & Hare’ created by adam&eveDDB
FASHION
Harvey Nichols Christmas ‘Sorry I Spent it on Myself’ made for adam&eveDDB by Outsider, directed by James Rouse
BEST OVER 60 AND UP TO 90 SECOND TV COMMERCIAL
The British Army ‘Boots’ 90” version, made for J. Walter Thompson by hla, directed by Simon Ratigan
RECRUITMENT
The British Army ‘Boots’ 90” version, made for J. Walter Thompson by hla, directed by Simon Ratigan
CONFECTIONERY AND SNACKS
Unilever Marmite ‘Rescue’ made for adam&eveDDB by Outsider, directed by James Rouse
BEST OVER 60 AND UP TO 90 SECOND TV COMMERCIAL
Unilever Marmite ‘Rescue’ made for adam&eveDDB by Outsider, directed by James Rouse
VEHICLES AND AUTOMOTIVE PRODUCTS
Honda UK ‘Hands’ made for Wieden+Kennedy by Nexus, directed by Smith & Foulkes
BEST OVER 90 SECOND CINEMA COMMERCIAL
Honda UK ‘Hands’ made for Wieden+Kennedy by Nexus, directed by Smith & Foulkes
RETAIL
Sainsbury’s ‘Christmas in a Day’ 3.5’ version, made for AMV BBDO by RSA Films, directed by Kevin MacDonald
BEST OVER 90 SECOND WEB BASED FILM
Sainsbury’s ‘Christmas in a Day’ made for AMVBBDO by RSA Films, directed by Kevin MacDonald
SILVER AWARDS
HOUSEHOLD SOAPS, DETERGENTS AND TOILETRIES
Unilever Lynx Apollo ‘Fireman’ made for BBH by Biscuit Filmworks, directed by Tim Godsall
TV AND RADIO STATION PROMOTIONS
Channel 4 Grand National ‘Street Race’ made by 4Creative, directed by Keith McCarthy
INTERNATIONAL
Arla Foods Lurpak ‘Weave Your Magic’ made for Wieden+Kennedy by Outsider, directed by Scott Lyon
DIRECT RESPONSE
Business in the Community ‘Second Chance’ made for Leo Burnett London by Blink, directed by Dougal Wilson
TELECOMMUNICATIONS SERVICES (NETWORKS) AND PRODUCTS
TalkTalk ’Date Night’ made for CHI & Partners by Academy Films, directed by Si & Ad
BEST 60-90 SECOND CINEMA COMMERCIAL
The Prince’s Trust ‘Bad Press’ made for CHI & Partners by CHI Lab, directed by Jonathan Burley
ALCOHOLIC DRINKS
Carlsberg ‘The Ride’ made for Santos by MJZ, directed by Juan Cabral
CHARITY
Save the Children - Christmas Jumper Day 2013 ‘The Killing does Christmas Jumper Day’ made by Contagious London, directed by Paul Weiland
CHARITY
Cybersmile ‘#DONTRETALIATE’ made by Rattling Stick, directed by Ed Morris
BEST OVER 90 SECOND WEB BASED FILM
Cybersmile ‘#DONTRETALIATE’ made by Rattling Stick, directed by Ed Morris
BEST 20 SECOND TV COMMERCIAL
Aldi Stores Ltd Aldi Champagne ‘Champagne’ made for McCann Manchester by Coy! Communications, directed by Mark Denton and Fern Berresford
ALCOHOLIC DRINKS
Aldi Stores Ltd Aldi Champagne ‘Champagne’ made for McCann Manchester by Coy! Communications, directed by Mark Denton and Fern Berresford
TELECOMMUNICATIONS SERVICES (NETWORKS) AND PRODUCTS
Hutchinson 3G Three Mobile ‘Pony’ made for Wieden+Kennedy by Blink, directed by Dougal Wilson
BEST OVER 30 AND UP TO 60 SECOND TV COMMERCIAL
Hutchinson 3G Three Mobile ‘Pony’ made for Wieden+Kennedy by Blink, directed by Dougal Wilson
BEST OVER 60 AND UP TO 90 SECOND TV COMMERCIAL
Marie Curie Cancer Care - Great Daffodil Appeal ‘Symmetry’ made for DLKW Lowe by Blink, directed by Tom Tagholm
BEST 60 - 90 SECOND CINEMA COMMERCIAL
Marie Curie Cancer Care Great Daffodil Appeal ‘Symmetry’ Made for DLKW Lowe by Blink, directed by Tom Tagholm
BEST OVER 30 AND UP TO 60 SECOND TV COMMERCIAL
Volkswagen UP! ‘Tall Girl’ made for adam&eveDDB by Gorgeous, directed by Chris Palmer
VEHICLES AND AUTOMOTIVE PRODUCTS
Volkswagen UP! ‘Tall Girl’ made for adam&eveDDB by Gorgeous, directed by Chris Palmer
INTERNATIONAL
Vodafone Mobile Network Coverage ‘The Kiss’ made for Grey London by Academy Films, directed by Frederic Planchon
TELECOMMUNICATIONS SERVICES (NETWORKS) AND PRODUCTS
Vodafone Mobile Network Coverage ‘The Kiss’ made for Grey London by Academy Films, directed by Frederic Planchon
BEST 60 - 90 SECOND CINEMA COMMERCIAL
Vodafone Mobile Network Coverage ‘The Kiss’ made for Grey London by Academy Films, directed by Frederic Planchon
BEST INTEGRATED
St John Ambulance ‘Save the Boy – Interactive Film’ created by BBH
CHARITY
St John Ambulance ‘Save the Boy’ made for BBH by Blink, directed by Dougal Wilson
BEST OVER 30 AND UP TO 60 SECOND TV COMMERCIAL
St John Ambulance ‘Save the Boy’ made for BBH by Blink, directed by Dougal Wilson
VEHICLES AND AUTOMOTIVE PRODUCTS
Volkswagen Start/Stop Technology ‘Baby’ made for adam&eveDDB by Outsider, directed by James Rouse
BEST 60 - 90 SECOND CINEMA COMMERCIAL
Volkswagen Start/Stop Technology ‘Baby’ made for adam&eveDDB by Outsider, directed by James Rouse
BEST OVER 60 AND UP TO 90 SECOND TV COMMERCIAL
Volkswagen Start/Stop Technology ‘Baby’ made for adam&eveDDB by Outsider, directed by James Rouse
BEST 60 - 90 SECOND CINEMA COMMERCIAL
Eurostar ‘Stories are Waiting in Paris’ made for AMVBBDO by hla, directed by Simon Ratigan
BEST OVER 90 SECOND TV COMMERCIAL USING PAID FOR MEDIA
Channel 4 Born Risky Continuity ‘Born Risky: Alternative Voices’ made by 4Creative, directed by Alice Tonge
BEST 30 - 59 SECOND CINEMA COMMERCIAL
Department for Transport Drink Driving ‘Morning After’ made for AMVBBDO by QI Productions, directed by Dominic Savage
THE JOHN WEBSTER AWARD FOR BEST 30 SECOND TV COMMERCIAL
Britvic Tango ‘Footy’ made for BBH by Biscuit Filmworks, directed by Tim Godsall
BEST OVER 60 AND UP TO 90 SECOND TV COMMERCIAL
Diageo Guinness ‘Sapeurs’ 90” version, made for AMVBBDO by MJZ, directed by Nicolai Fuglsig
ALCOHOLIC DRINKS
Diageo Guinness ‘Sapeurs’ 5’ version, made for AMVBBDO by Stilking, directed by Héctor Mediavilla
RETAIL
John Lewis Christmas ‘Bear & Hare’ made for adam&eveDDB by Blinkink, directed by Elliot Dear and Yves Geleyn
BEST OVER 90 SECOND CINEMA COMMERCIAL
John Lewis Christmas ‘Bear & Hare’ made for adam&eveDDB by Blinkink, directed by Elliot Dear and Yves Geleyn
BEST OVER 90 SECOND TV COMMERCIAL USING PAID FOR MEDIA
John Lewis Christmas ‘Bear & Hare’ made for adam&eveDDB by Blinkink, directed by Elliot Dear and Yves Geleyn
RETAIL
Harvey Nichols Christmas ‘Sorry I Spent it on Myself’ made for adam&eveDDB by Outsider, directed by James Rouse
BEST INTEGRATED
Harvey Nichols Christmas ‘Sorry I Spent it on Myself’ created by adam&eveDDB
BEST OVER 90 SECOND CINEMA COMMERCIAL
Harvey Nichols Christmas ‘Sorry I Spent it on Myself’ made for adam&eveDDB by Outsider, directed by James Rouse
BEST OVER 90 SECOND WEB BASED FILM
Harvey Nichols Christmas ‘Sorry I Spent it on Myself’ made for adam&eveDDB by Outsider, directed by James Rouse
DIRECT RESPONSE
The British Army ‘Boots’ 60” version, made for J. Walter Thompson by hla, directed by Simon Ratigan
BEST INTEGRATED
Unilever Marmite ‘Neglect’ created by adam&eveDDB
BEST OVER 90 SECOND TV COMMERCIAL USING PAID FOR MEDIA
Honda UK ‘Hands’ made for Wieden+Kennedy by Nexus, directed by Smith & Foulkes
BEST OVER 90 SECOND WEB BASED FILM
Honda UK ‘Hands’ made for Wieden+Kennedy by Nexus, directed by Smith & Foulkes
BEST OVER 30 AND UP TO 60 SECOND TV COMMERCIAL
Sainsbury’s ‘Christmas in a Day - Army’ 60” version, made for AMVBBDO by RSA Films, directed by Kevin MacDonald
BEST INTEGRATED
Sainsbury’s ‘Christmas in a Day‘ created by AMVBBDO
UK TV SERIES
Sainsbury’s ‘Army, Kids, Dancing and Tree’ made for AMVBBDO by RSA Films, directed by Kevin MacDonald
BRONZE AWARDS
ALCOHOLIC DRINKS
Brown-Forman Corporation Southern Comfort ‘Shampoo’ made for Wieden+Kennedy New York by Biscuit Filmworks, directed by Tim Godsall
CHARITY
Business in the Community ‘Second Chance’ made for Leo Burnett London by Blink, directed by Dougal Wilson
FINANCIAL
John Lewis Insurance ‘Things Matter’ made for adam&eveDDB by Blink, directed by Dougal Wilson
FINANCIAL
First Direct Banking ‘Platypus’ made for J. Walter Thompson by Outsider, directed by Dom & Nic
HOUSEHOLD SOAPS, DETERGENTS AND TOILETRIES
Unilever Lynx Apollo ‘Lifeguard’ made for BBH by Biscuit Filmworks, directed by Tim Godsall
INTERNATIONAL
Unilever Dove Brand ‘Camera Shy’ made for Ogilvy & Mather by Epoch Films, directed by Everynone
VEHICLES AND AUTOMOTIVE PRODUCTS
Mercedes-Benz Magic Body Control ‘Chicken’ made for Jung von Matt/Neckar by Big Fish, directed by Daniel Warwick
BEST OVER 60 AND UP TO 90 SECOND TV COMMERCIAL
Vodafone Mobile Network Coverage ‘The Kiss’ made for Grey London by Academy Films, directed by Frederic Planchon
BEST INTEGRATED
Hutchinson 3G Three Mobile ‘Pony’ created by Wieden+Kennedy
BEST 30 SECOND TV COMMERCIAL
Paddy Power Bookmaker ‘Ball of Shame - New Season Launch’ made for CP+B London by Rattling Stick, directed by Andy McLeod
UK TV SERIES
Expedia ‘Bulgaria, ‘Himalayas’ and ‘New Zealand’ made for Ogilvy & Mather by Moxie Pictures, directed by Frank Todaro
BEST OVER 30 AND UP TO 60 SECOND TV COMMERCIAL
Kristian Dean Audi RS 6 Avant ‘The Ring’ made for BBH by Academy Films, directed by Jonathan Glazer
BEST OVER 30 AND UP TO 60 SECOND TV COMMERCIAL
BBC One Christmas ‘Acting Masterclass’ made for RKCR/Y&R by Red Bee Media, directed by Kjetil Njoten
TELEVISION AND RADIO STATION PROMOTIONS
NBC, NBC Sport’s Premier League ‘An American Coach in London’ made for The Brooklyn Brothers NY by Moxie Pictures, directed by Martin Granger
