Wieden+Kennedy London’s Hollie Walker and Riff Raff’s Matthew Fone are the new jury chairs
With entries for The British Arrows 2020 show now open, the British Arrows have announced Hollie Walker, creative director at Wieden+Kennedy, as chair of the British Arrows Jury, and Matthew Fone, owner of Riff Raff, as the chair of the British Arrows Craft Jury.
At an event held last night at Framestore, hosted by Moore Kingston Smith, the British Arrows kicked off their 2020 awards with a drinks reception to welcome their new jury chairs, jury members, sponsors and board members.
On chairing the 27 strong ARROWS jury made up of clients, agency and production experts, Hollie says she is honoured to be part of The British Arrows as they are highly respected by everyone in the industry, setting a benchmark for the year and allowing for a scan of the horizon.
Matthew Fone’s CRAFT jury of 26 will once again be split into agency, production, post and audio groups, with experts and artists from each discipline judging their own area of expertise. On being Chair, Matthew says, “You feel very proud that your peers think you have something to say and you can add to an event you love attending every year.”
Judging is set to take place early next year, and the Chairs are looking for the unexpected work that really catches the attention. When asked what they are looking for, “brave, insightful work from brands you wouldn’t expect,” says Hollie. “When a provocative idea and beautiful execution come together – that’s when the magic happens. It doesn't matter if it's smart, serious or silly, just as long as it moves you and makes you feel something in some way.”
Matthew adds, “it’s when you get a great creative idea – and usually they’re the simplest but they are the hardest to come up with! Then coupling that with something that is so well-crafted, and something you’ve never seen before and it makes a real impact.”
Clare Donald and Jani Guest, co-chairs of the British Arrows Board, said “We are so excited to kick off the 2020 Awards at this special gathering this evening. Together with Hollie and Matthew, we have recruited two incredibly strong juries. We can't wait to be party to the fantastic discussion and debate around the work submitted this year”
The British Arrows 2020 offers entrants a full year of eligibility from 1st January 2019 to 31st December 2019. Held on the 31st of March 2020, the awards will take the British Arrows back to the Grosvenor House. Guests will experience a bold new take on the awards, with a renewed focus on the talent of the industry.
Tickets for the show are also on sale from Monday 25th November.
Monday 21st October - Entry opens
Monday 25th November - Tickets go on sale
Friday 13th December - Late Entry opens
Friday 10th January - Late Entry closes. Entry site shuts down
Monday 20th January - ARROWS judging day 1
Tuesday 21st January - ARROWS judging day 2
Thursday 23rd January - ARROWS judging final day
Monday 27th January - CRAFT ARROWS judging day 1
Tuesday 28th January - CRAFT ARROWS judging day 2
Wednesday 29th January - CRAFT ARROWS judging day 3
Week commencing 10th February - Shortlist announced
Tuesday 31st March - 2020 Show