The British Arrows 2017 combined show will celebrate the entire industry in one night with a strong emphasis on how the success of a campaign is a combination of great ideas and great craft. Call for Entry opens today, welcoming entries to be judged by one jury dedicated to CAMPAIGNS, chaired by David Kolbusz, CCO at Droga5, and one jury dedicated to CRAFT chaired by Lee Pavey, Co-Founder at ETC.
Charlie Crompton, Chairman of the Board, comments, “The British Arrows is all about celebrating the craft and the talent behind the best of British Advertising. What’s driving this change is a desire to recognise that across all film making disciplines, craft is absolutely vital to the creation of great advertising content. To separate thinking and making no longer seems relevant in the new media landscape, and the British Arrows - with its pedigree of celebrating creative excellence, is in a unique position to re-set the landscape with awards that are supremely relevant to the creative industries.”
Commenting on how he formed his CAMPAIGNS Jury David Kolbusz explains, "The annoying thing about the UK's creative community is that there are so many nice, talented people centered on one comparatively small island, it makes formulating a jury a thunderous pain in the arse. The list of those considered ran the length of the English Channel. What we've arrived at is a brilliant cross section of disciplines, but most importantly a collection of thinkers and aesthetes who, over the course of three painful days confined to a dark, airless room, will strive to build an accurate and comprehensive yearbook of the best televisual efforts from the past 14 months.”
On curating his CRAFT jury, Lee Pavey, says, “Crafted from some of the best talent the British advertising world has to offer, my jury live and breathe their craft and are using their skills to educate and inspire the future generations. I wanted to create a fresh new jury who, not only represent changes in diversity, but also contain a new breed who continue to push themselves in new crafts and other skills.”
Charlie continues, “We’re hugely excited about bringing both ceremonies together into one iconic awards show, one with a really distinct voice and character with categories that are really going to resonate with production companies, the post production community, the craft community and agencies.”
Call for Entry opens today for three weeks with a final deadline on Friday 10th March.
To enter work, visit https://thebritisharrows2017.awardsengine.com/view more - Awards and Events