senckađ
Group745
Group745
Group745
Group745
Group745
Group745
Creative in association withGear Seven
Group745

Bristol Myers Squibb’s SOTYKTU Is Ready for Prime Time in Multi-Market Super Bowl Spot

14/02/2023
Marketing & PR
Los Angeles, USA
2.3k
Share
BANDIT's Zeke O’Donnell cuts pharmaceutical spot created by Humancare

Pharmaceutical advertising joins the Super Bowl with Bristol Myers Squibb’s SOTYKTU in a soul-baring spot edited by BANDIT. The ad was created by Humancare.

SOTYKTU, the brand name for Deucravacitinib, treats moderate to severe plaque psoriasis in adults. In the spot, one woman finds confidence before a career-changing conference; meanwhile, her husband finds his own dose of free spirit on vacation, much to the chagrin of their preteen daughter.

Credits
Brand
Agency / Creative
Production
Production Service
Post Production / VFX
Editorial
Music / Sound
Credits
Agency / Creative
Production
Post Production / VFX
Music / Sound
Work from Press Kitchen
Queen Algorithm
SYNTHia
14/03/2024
6
0
8
0
Street Heroines
Buffalo 8
29/01/2024
14
0
ALL THEIR WORK