Contributions came from Cutting Edge, as well as freelance artists, and Brisbane agencies, BCM, ClemengerBBDO, Y&R ANZ, and PublisicQ
Last Thursday evening post production studio Cutting Edge hosted the first CEX charity art auction, raising much needed funds to help young Aussies with high care needs.
The CEX art challenge involved the transformation of humble bowling pins into works of art. Members of Brisbane's advertising community heeded the call, lending their creativity and donating unique pieces.
CEX Art Auction from Cutting Edge on Vimeo.
Says Zenon Kohler, creative director, Cutting Edge: "Every artist created something unique. The contributors were advertising creatives who have different backgrounds and disciplines. We had creative directors, animators, VFX artists and copywriters and it was fascinating to see how highly individual the result were."
The bowling pin is a peculiarly shaped cultural icon that is steeped in nostalgia. It was a unique canvas that attracted a crowd of more than 150 art enthusiasts on auction night.
Says Mel Morrison, CCO of Youngcare: "Highly creative pieces, a great cause, and an impressive result. This was not just a lot of fun, but a great platform for Youngcare to share our story, and the money
raised makes a real impact."
Individual pieces of art sold for as much as $2,200, with a grand total of $15,000 raised.
Says Kylee Ratz, general manager, Cutting Edge: "This art challenge was all in the name of charity, and we raised vital funds for Youngcare, an important organisation who give young Aussies with high care needs the choice to live in age-appropriate housing."
Youngcare helps provide in-home support and purpose built homes that help offer age-appropriate housing for young Australians who would otherwise have to live in aged care facilities.
Says Matthew Lawson, owner/director, Cutting Edge and founding member of Youngcare: "This is a very real issue facing our community. With more than 6,000 young people living in residential aged care, with little choice over basic daily activities like using the bathroom, showering and choosing when and what to eat, it was very heartwarming to see people unite behind this cause."
The pins can be viewed at www.cuttingedge.com.au/cex