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Creative in association withGear Seven
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Bring Lockdown London to Life with Supersized Colouring Sheets

01/05/2020
Advertising Agency
London, UK
330
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Uncommon and Dutch Uncle launched the series to raise money for the Florence Nightingale Foundation

Uncommon Creative Studio and Dutch Uncle have launched a series of supersized colouring sheets to raise money for the Florence Nightingale Foundation.

Acclaimed illustrator Dermot Flynn lends his craft to document this historical moment for London in a playful and engaging manner. The huge A0 colouring sheet scene celebrates the many activities and social nuances that have been revealed during lockdown and are big enough to get the whole family around. These include clapping for our NHS Heroes, home schooling with the help of Joe Wicks bootcamps, numerous Zoom pub quizzes as well as the nation’s newfound love for baking (sourdough and banana bread in particular) in the comfort of our homes. Other cheeky details include a lady cutting up her bra’s, London’s famous pigeons in face masks, a poster from the Guardian’s ‘Hope is Power’ campaign and a man zorbing to the shops.

London is just the beginning for this project too, with supersize sheets depicting New York in Lockdown illustrated by Tomi Um and Tokyo crafted by Satoshi Hashimoto.

Helen Cowley, founder at Dutch Uncle said: “I heard a lot from clients that they were running out of activities to keep their kids entertained whilst working from home — this sparked the initial inspiration for this project. We hope these colouring sheets offer a sense of fun for everyone, young or old, during lockdown and represent a positive visual memento.”

Nils Leonard, co-founder at Uncommon added: “These sheets are epic. They show London’s incredible spirit during these surreal times and really express an optimistic celebration of everyone getting through this together. We wanted to make something the whole family could enjoy, but also something beautiful that captured how we are all getting through this unique moment, something you’d want framed on your wall even if you didn’t pick up a pencil.”

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