Hobby home page
IPA Banner Global Recognition
Electriclime gif
jw collective
Contemplative Reptile
  • International Edition
  • USA Edition
  • UK Edition
  • Australian Edition
  • Canadian Edition
  • Irish Edition
  • German Edition
  • Singapore Edition
  • Spanish edition
  • Polish edition
  • Indian Edition
  • Middle East edition
  • South Africa Edition

Brikk Animates 'Another Christmas Carol' for Red Cross Sweden

Creative 0 Add to collection

The Academy's playful characters urge people to give a donation instead of useless pressies

Brikk Animates 'Another Christmas Carol' for Red Cross Sweden

In the spirit of holiday giving, Seattle-based animation studio The Academy’s Swedish animators Brikk craft a clever 2:00  PSA, “Another Christmas Carol,” for Red Cross Sweden out of Le bureau, Sweden.  Using playful characters and visuals, the video urges people to gift a Red Cross Sweden donation instead of items commonly found on wish lists that begin as highly coveted and quickly become useless.  The organization will use the donations to provide food for those in need in war-torn Syria, filling stomachs and saving lives.

Says Brikk, “We together with Red Cross think that a food package to Syria is a better Christmas gift than a fitness band, and that’s what we are trying to communicate in the animation.”

The film and network TV quality animated images illustrate how 65 billion Swedish “bucks” were burned last year at Christmas on items often forgotten and eventually sold second hand.  It also highlights that most people don’t even remember what they gave or who gave them the gift they rarely use.  Their vibrant visual style and playful approach deliver a call to action that is both candid and memorable.

view more - Creative
Sign up to our newsletters and stay up to date with the best work and breaking ad news from around the world.

Music Production: Joel Andersson

Sound Design: Joel Andersson

Voice-over: (Script) Le bureau


Animator: Björn Johansson / Viktor Khan / Edward Moulder / Samuel Fast

Illustrator: Björn Johansson

Production Company

Director: Björn Johansson

Producer: Samuel Fast

Creative Agency

Creative Agency: Le bureau, Sweden


Advertiser: Red Cross Sweden

Genres: Animation

Categories: Charity, Corporate, Social and PSAs, Thu, 04 Dec 2014 09:33:21 GMT