Brighton, a full-service integrated marketing agency headquartered in St. Louis, has announced the latest additions to its agricultural practice group’s expanding digital team. Those additions are:
Stu Belshe, who brings nearly two decades of digital design and development experience to the agency, returns to Brighton as director of digital experience. He most recently was product design lead with OCI and was a senior UI designer with Avnet Services, where he worked with brands like Harley-Davidson, Calvin Klein, Costco and TD Ameritrade. Stu, who previously was interactive creative director at Brighton, will manage and lead Brighton’s digital experience team, working closely with the agricultural practice group in developing and executing strategic digital solutions.
Seth Hurd joins the Brighton Ag Practice Group as senior digital account manager with responsibilities that include providing strategic counsel and insight to all Brighton agricultural brands, as well as coordinating efforts with Brighton digital partners. Seth most recently was SEO manager with the Colibri Group and, before that, owned Digital Profit Farm, where he planned and implemented a range of strategic digital solutions for large and small clients. Seth grew up on a farm in Illinois that is still operated by his family.
Rachel Ruck comes to Brighton as a digital account manager where her duties include both digital and traditional brand support for the agency’s agricultural clients. Rachel comes to Brighton from FleishmanHillard where, among other duties, she was the lead web publisher for the AT&T Newsroom overseeing the publishing team, content strategy, content calendar development, SEO and analytics.
The new Brightonians support an agriculture practice account service team where every member has completed training and testing as an American Marketing Association Professional Certified Digital Marketer. This skill set enables them to provide sound strategic counsel to ensure the agency operates with a digital-first approach, and to coordinate efforts with internal and external partners.
“We are excited to continue to enhance and advance Brighton’s digital services, building off the agency’s tradition of being an innovator in the digital space for our clients,” said Stephanie Lynch, Brighton’s director of strategy and engagement. “Each of the new Brightonians brings unique skills and a depth of knowledge to the team, which aligns with Brighton’s desire to create the optimal agency for creative thinking and ultimately business growth for our clients.”
Brighton is an integrated marketing and communications agency with clients in a variety of industries such as agriculture, consumer packaged goods, healthcare, life sciences and pet care. Its diverse and deeply experienced team combines the best part of a consulting firm — strategic thinking — and the best part of an ad agency — inspired creative — to help clients use creative thinking to grow brands and engage customers.
Image left to right: Rachel Ruck, Stu Belshie, Seth Hurd.