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Bridge the Mobile Marketing Gap at the MMA Forum Indonesia 2014
Event will take place on 13th November at Four Seasons Hotel, Jakarta

With an increasing interest in the potential of mobile in Indonesia, the Mobile Marketing Association (MMA) announced today the inaugural Mobile Marketing Association Forum Indonesia, which will take place on 13 November 2014, at the Four Seasons Hotel in Jakarta, Indonesia. The day-long event, themed “Reimagining Mobile”, will bring together market veterans and industry experts from leading brands and agencies across the digital marketing ecosphere to discuss how the industry can close the gap between ‘knowing the potential’ to ‘pushing boundaries’ of mobile marketing, as it exists.

Indonesia’s mobile market has been on a high-growth trajectory over the last few years, spearheaded by the changing consumer landscape. According to IDC, mobile penetration in the country is 128-percent, with 28-percent of Internet users accessing the web exclusively through their mobile devices.

“Nothing brings you closer to the customer, than mobile. Audiences in Indonesia are becoming increasingly comfortable with consuming mobile content and this outlines new opportunities for brand marketers across the country,” said Rohit Dadwal, Managing Director, Mobile Marketing Association, Asia Pacific. “The MMA Forum Indonesia is, as a result, timely and aimed at increasing the awareness of what mobile can achieve, whilst encouraging marketers to ‘do’ more with mobile. It is time for mobile to lead the charge.”

The MMA is the world’s leading global non-profit trade mobile marketing association comprising of more than 800 member companies, from nearly fifty countries around the world. Its members hail from every faction of the mobile marketing ecosystem including brand marketers, agencies, mobile technology platforms, media companies, operators and others. The MMA’s mission is to accelerate the transformation and innovation of marketing through mobile, driving business growth with closer and stronger consumer engagement.

The Forum will enable marketers to take an in-depth look at the potential of an industry with mobile at its forefront, provide them with the knowledge to effectively allocate resources, and establish best practices within mobile. Attendees can expect the Forum to discuss key issues in the industry including mobile’s role as a multi-touch point medium, how mobile can encourage real-time conversations and real-time actions, and how marketers can leverage mobile to create personalized brand strategies.

The MMA Forum Indonesia 2014 will be attended by senior leaders from both brands and agencies across the region.

“We are seeing many success stories with brands running mobile-led or mobile-integrated campaigns around the world. Mobile – in tomorrow’s world – is no longer a competitive advantage; brands need to have a mobile presence to survive,” said Rohit.

Working with the MMA in Indonesia is an Advisory Board, consisting of the following marketing experts and mobile evangelists, who will share insights, expertise and feedback on the Forum’s planning process:

· Andy Adrian, Commercial Director, AirAsia Indonesia

· S K Biswas, CEO, Indonesia, Havas Media Group

· Steve Christian, Co-founder, Kapanlagi Network (KLN)

· Adeline-Ausy Setiawan, Media Director, Unilever Indonesia & SEAA

· Himanshu Shekhar, CEO, Mindshare Indonesia

· Herwinto Chandra Sutantyo, Head of M-Advertising, PT XL Axiata

· Edi Taslim, Digital Group Director, Kompas Gramedia

· Andy Zain, Founder and Organizer, MobileMonday Indonesia

· Krishna Zulkarnain, Marketing Head, Google Indonesia


The Mobile Marketing Association Forum Indonesia 2014 is sponsored by XL Axiata TBK, InMobi, Telekomsel, Mobilewalla, Digital + Direct Marketing Association Asia, Indonesia Digital Association, Mobile Monday Indonesia, and Media Business Asia.

For more information about the MMA Forum Indonesia 2014, please visit the MMA Global website here.