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Brickyard VFX Takes Flight for Verizon Wireless


Teaming up with Moxie to create 'Send Reinforcements'

Brickyard VFX Takes Flight for Verizon Wireless


Verizon Wireless and creative agency Moxie recently tapped bi-coastal effects boutique Brickyard VFX to create seamless visual effects for Verizon's :30 online spot "Send Reinforcements." The spot broke last month as part of Verizon's ongoing 4G LTE online video campaign.
"Send Reinforcements" features an embattled colonial-era general making a desperate plea to his superiors for backup. He sends off his request via carrier pigeon, hoping that his note will arrive in time. The general has barely turned around when all of a sudden the pigeon is back, response in tow. The spot closes with the general's clever quip, "you're quite the carrier," a nod to Verizon's speedy new service.
Led by Patrick Poulatian, the Brickyard team tapped Autodesk Flame to composite two unique performances by the general into one seamless shot of the bird leaving and then returning, landing on the general's shoulder. Brickyard also animated a burst of CG feathers to emphasize the bird's speed.
Click the link to view the work
Production Credits
Client: Verizon Wireless, AOL StudioNow
Title: 'Send Reinforcements'
Air date: February 2012
Creative Agency: Moxie
Creative Director: Carlos Ricque
Creative Director: Matt Whitfield
Producer: Cathy Weber
VFX Artist: Joel Roberts
Revolution Pictures
Executive Producer & Owner: Randy Brewer
Director: TK McKamy
Director of Photography: James King
Editor: Brent McCorkle
Sound Design/Audio Mix: Gopal Swamy
Colorist: Billy Gabor
VFX: Brickyard VFX
Lead VFX Artist: Patrick Poulatian
Producer: Linda Jackson
Executive Producer: Jeff Blodgett


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Categories: Utilities, Thu, 22 Mar 2012 17:01:11 GMT