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Brickyard VFX Goes Long for Callaway Golf

Creative 0 Add to collection

'Truck To Store' through Factory Design Labs and shot by Supply & Demand's Josh Taft

Brickyard VFX Goes Long for Callaway Golf

 

Bi-coastal creative shop Brickyard VFX recently completed work on a new commercial for Callaway Golf and Dick’s Sporting Goods through Denver, Colorado agency Factory Design Labs. The new spot, “Truck to Store,” features pro golfer Gary Woodland and required extensive visual effects to appear as if it were set up and captured in one continuous take.
 
 
Director Josh Taft of Supply & Demand shot three Steadicam plates: one of Woodland walking off a driving range, then into a tractor-trailer mobile Callaway shop that transitions into a Dick’s Sporting Goods store, and finally back out onto a golf tee. 
 
“While the spot appears to be relatively simple, it was an incredible amount of retiming and CG to make everything fit together and appear as if it were one long take,” said Dave Waller, Co-founder and VFX Supervisor, Brickyard VFX. 
 
In order to accommodate the shooting requirements, a hole had to be made through the wall for the cameraman to follow Woodland’s trajectory. The hole had to be repaired digitally, and Brickyard VFX artists recreated the entire back of the Dick’s Sporting Goods store in CG. The spot also required extensive digital crowd replication, which Brickyard artist Robin Hobart did by building digital figures, matching shot lighting and placing them seamlessly into the shot. The semi truck that appears in the spot, though originally captured in camera, was also removed and completely replaced by a digital recreation.
 
Credits
 
Client: Callaway Golf
 
Agency: Factory Design Labs
Creative Director: Steve Pratt
Associate Creative Director: Tom Goodrich
 
Production Company: Supply & Demand
Director: Josh Taft
 
Visual Effects: Brickyard VFX
 
VFX Artists
Robin Hobart
Sean McLean
Geoff McAuliffe
Jimi Simmons
Gina Downing
Henrique Ghersi
Kevin McDonald
 
Visual Effects Supervisor
Mandy Sorenson
Dave Waller
 
Lead VFX Artist
Dave Waller
 
VFX Executive Producer
Kirsten Andersen
 
Senior VFX Producer
Amy Appleton
 
Editorial Company
Cosmo Street
Editor: Tessa Davis
 
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lbbonline.com, Tue, 16 Apr 2013 06:10:30 GMT