Brickyard Reprises Role for Carl’s Jr./Hardee’s

Bi-coastal creative shop Brickyard VFX provided seamless visual effects for “Mrs. Robinson,” the latest sexy spot for Carl’s Jr./Hardee’s via 72andSunny. The spot, directed by HSI’s Chris Applebaum, features supermodel Heidi Klum sporting a fresh take on the familiar eponymous role. Brickyard has a long-standing relationship with the creative team on various Carl’s Jr./Hardee’s spots over the years, and with director Chris Applebaum on recent buzzworthy hits “Sun Tan,” which aired during the Super Bowl, and “Drive-In” featuring Sports Illustrated cover girl Kate Upton. Brickyard’s trusted talent and long history with the brand made them the perfect collaborators for this latest iconic ad.

 

 

“It’s always a treat to contribute to these spots – they’re so fun and really resonate in pop culture,” commented Brickyard’s Lead Visual Effects Artist Patrick Poulatian. “Chris and this creative team have great instincts and have done amazing things for this brand.”

 

“The Brickyard team have been great allies for us over the years,” said 72andSunny’s Senior Film Producer, Molly McFarland. “It’s comforting knowing that their level of polish is always paramount.”

 

Credits

 

Client: Carl Karcher Enterprises (CKE)

Title: “Mrs. Robinson”

 

Agency: 72andSunny

Creative Director: Mick DiMaria

Creative Director: Justin Hooper

Executive Creative Director: Glenn Cole

Art Director: Sarah Herron

Senior Agency Producer: Molly McFarland

Agency Producer: Brooke Horne

Copywriter: Rebecca Ullman

 

Production Company: HSI

Director: Chris Applebaum

Director of Photography: Sal Totino

Production Design / Art Direction: Itaru De La Vega

Executive Producer: Kim Dellara

Producer: John Harin

 

Visual Effects: Brickyard VFX

Lead VFX Artist: Patrick Poulatian

Lead CG Artist: David Blumenfeld

VFX Artist: George Fitz

VFX Artist: Mandy Sorenson

VFX Artist: Chris Sonia

Junior VFX Artist: Nick Murillo

Visual Effects Producer: Diana Young

 

Editorial: Arcade

Editor: Will Hasell

 

Telecine: Co3

Colorist: Mike Pethel

Audio Post: ON Music & Sound

Sound Design: Chris Winston

Audio Mixer: Chris Winston

Music: PostHaste Music Soundry