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Brickyard Reprises Role for Carl’s Jr./Hardee’s



VFX company work on spoof of “The Graduate”

Brickyard Reprises Role for Carl’s Jr./Hardee’s


Bi-coastal creative shop Brickyard VFX provided seamless visual effects for “Mrs. Robinson,” the latest sexy spot for Carl’s Jr./Hardee’s via 72andSunny. The spot, directed by HSI’s Chris Applebaum, features supermodel Heidi Klum sporting a fresh take on the familiar eponymous role. Brickyard has a long-standing relationship with the creative team on various Carl’s Jr./Hardee’s spots over the years, and with director Chris Applebaum on recent buzzworthy hits “Sun Tan,” which aired during the Super Bowl, and “Drive-In” featuring Sports Illustrated cover girl Kate Upton. Brickyard’s trusted talent and long history with the brand made them the perfect collaborators for this latest iconic ad.
“It’s always a treat to contribute to these spots – they’re so fun and really resonate in pop culture,” commented Brickyard’s Lead Visual Effects Artist Patrick Poulatian. “Chris and this creative team have great instincts and have done amazing things for this brand.”
“The Brickyard team have been great allies for us over the years,” said 72andSunny’s Senior Film Producer, Molly McFarland. “It’s comforting knowing that their level of polish is always paramount.”
Client: Carl Karcher Enterprises (CKE)
Title: “Mrs. Robinson”
Agency: 72andSunny
Creative Director: Mick DiMaria
Creative Director: Justin Hooper
Executive Creative Director: Glenn Cole
Art Director: Sarah Herron
Senior Agency Producer: Molly McFarland
Agency Producer: Brooke Horne
Copywriter: Rebecca Ullman
Production Company: HSI
Director: Chris Applebaum
Director of Photography: Sal Totino
Production Design / Art Direction: Itaru De La Vega
Executive Producer: Kim Dellara
Producer: John Harin
Visual Effects: Brickyard VFX
Lead VFX Artist: Patrick Poulatian
Lead CG Artist: David Blumenfeld
VFX Artist: George Fitz
VFX Artist: Mandy Sorenson
VFX Artist: Chris Sonia
Junior VFX Artist: Nick Murillo
Visual Effects Producer: Diana Young
Editorial: Arcade
Editor: Will Hasell
Telecine: Co3
Colorist: Mike Pethel
Audio Post: ON Music & Sound
Sound Design: Chris Winston
Audio Mixer: Chris Winston
Music: PostHaste Music Soundry
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