Ogilvy Public Relations’ specialist technology and business to business agency, Howorth Communications, has appointed the former Australian Financial Review’s business and technology journalist, Brian Corrigan, to the newly created position of Director of Content.
Corrigan will be responsible for leading an established content team including business, technology and multimedia specialists. He’ll work across all Howorth clients and collaborate with other Ogilvy PR businesses.
Howorth’s Managing Director, Graham White, says the new hire is part of an ongoing strategy to deepen the agency’s storytelling capabilities and extend its range of services. Corrigan will use his breadth of management and leadership experience to provide thoughtful and insightful communication services and strategies to solve clients’ business challenges.
“Public relations has always been at the centre of storytelling, so strengthening our team with people like Brian improves our strategic and delivery capabilities and gives more value to our clients,” he said.
“Brian has exceptional content development and production experience. He’ll work with clients at a strategic level to determine what the narrative will be, how that story is told and where it will be published. It’s the combination of these skills that makes Brian the specialist he is,” White adds.
Commenting on his new role, Corrigan says: “I’m looking forward to working with the Howorth and Ogilvy PR teams to provide great integrated work for our clients. Howorth has already invested in creating a specialist content team that’s doing some outstanding work, so we have a strong foundation in place.”
Corrigan has a long and established journalism and communications career. He joins Howorth from Spectrum Group where he built a content business from scratch and helped reshape communications strategy for key clients.
Prior to that he was a senior reporter and online editor for The Australian Financial Review, leading the coverage for landmark stories such as the legal stoush between iiNet and Hollywood movie studios, as well as the long-running copyright issue between Apple and Samsung. He previously edited business and technology titles for Fairfax Media and IDG Communications.