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Brent Bonacorso Crafts a Virtual World for Grimes to Explore 

08/09/2020
Reps
London, UK
85
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Papaya Films director Brent Bonacorso recently worked with Canadian Art Pop titan Grimes for her new music video for ‘You’ll Miss Me When I’m Not Around’ 

Early this year Grimes released the official music video for 'You’ll Miss Me When I’m Not Around’ with a green screen background the premise being her fans could interact with it, like a collective piece of artwork. Brent is a long time fine of the Canadian artist so he happily jumped on the opportunity to work with the artist. 

When asked about how the project started here’s what Brent had to say: “At the beginning of quarantine in the US, Grimes released a video of her new song entirely on green screen, while also releasing a link to the high resolution footage, with the idea that anyone could complete the video as they saw fit. I thought it was a brilliant idea, a way to involve her fans in making an interactive collective artwork that anyone across the world could take part in (given a certain amount of post-production knowledge). We were all beginning to huddle indoors, with people taking up jigsaw puzzles and learning how to bake bread, and as a longtime fan of hers I figured this project would be a fun way for me to keep busy during those quiet times.” 


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