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Brennans' Cosy Campaign Celebrates the Simple Pleasures a Slice of Bread Can Bring

Creative 339 Add to collection

JWT Folk's latest ad focuses on inspiring customers and reminding them to enjoy the special moments in life

Brennans' Cosy Campaign Celebrates the Simple Pleasures a Slice of Bread Can Bring

Much loved and iconic brand Brennans has launched a new TV ad from its latest through-the-line campaign, focused on the simple pleasures a slice of Brennans Family Pan can bring. This campaign, created by award-winning agency JWT Folk, focuses on inspiring consumers and reminding them to enjoy the special moments in life. Brennans provides a premium quality and enjoyable product which has been loved by Irish consumers for generations.

Speaking about the new campaign, Ivan Hammond, head of marketing for Brennans said: “At Brennans we are committed to providing a premium, fresh quality product that our consumers love and enjoy on a daily basis. This new TV ad is about depicting a memorable meaningful moment, reflective of the lives of our consumers and the simple pleasure a slice of Brennans Family Pan can bring. We will also be rolling out refreshed activity extensively across OOH, VOD and on radio.”

Laura Daley, joint managing director at JWT Folk said: “Working with such an iconic and much loved brand as Brennans is always a pleasure. Remaining a consistent favourite with Irish customers for generations we thoroughly enjoy creating meaningful and engaging campaigns which reflect the positive sentiment of Irish consumers. This latest ad celebrates life’s simple pleasures by reflecting moments in real life and how we all feel about such a great Irish product.”

The campaign extends heavily beyond TV, including VOD, radio, display, outdoor and social media.

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Production Company

Production Company: Invisible Thread

Director: Bob Gallagher


Audio Post: Screenscene


Edit Company: Windmill Studios

Creative Agency

Creative Agency: JWT Folk

Creatives: Donal O’Higgins

Creative Partner: Karl Waters

Senior Art Director: Conor Swanton

Strategic Planner: Rachel Haslam

Account Team: Laura Daley, Simon Killeen, Mikey McNeive, Patricia Prezotto (Digital)

Agency Producer: Michael Cullen, Eric Brindley

Designer: Gabriel Karasek (Digital)

Developers: Edgars Neniskis, Eddie Wong (Digital)

Project Manager: Ana Latini (Digital)


Studio: Andrew McQuilllan, Paul Dowd (Studio Design)

Genres: People

Categories: Food, Bakery

Folk Wunderman Thompson, Wed, 14 Aug 2019 14:18:59 GMT