Peach
Hobby home page
liahome
Electriclime gif
IPA Banner Open Doors
jw collective
Contemplative Reptile
Editions
  • International Edition
  • USA Edition
  • UK Edition
  • Australian Edition
  • Canadian Edition
  • Irish Edition
  • German Edition
  • Singapore Edition
  • Spanish edition
  • Polish edition
  • Indian Edition
  • Middle East edition
  • South Africa Edition

Brennans Bread Gives a Warm Welcome Home to Passengers at Dublin Airport

Creative 61 Add to collection

Folk Wunderman Thompson's OOH campaign celebrates the magic of heading home for Christmas

Brennans Bread Gives a Warm Welcome Home to Passengers at Dublin Airport

Brennans and Folk Wunderman Thompson celebrated the magic of coming home this Christmas with a warm welcome home for passengers arriving at Dublin Airport. The family favourite brand, which took over Dublin Airport OOH outlets from the walkway to baggage reclaim and the terminal car parks, went live on 13th December 2021 to welcome home arrivals, and remained in place until the New Year to ensure that all travellers coming home for the festive season are greeted by a familiar face and a reminder of home. 

The iconic Brennans packaging is front and centre of the artwork and features quintessentially Irish messages including ‘Fáilte Abhaile,’ and ‘Home at Last.’ Digital videos shared simple yet delicious family favourite uses of Brennans, including cheese toasties, hot buttered toast and turkey and sandwiches, serving as a reminder that ‘Christmas is Better with Brennans,’ and making arrivals feel at home.   

Speaking about the campaign, Karl Waters, creative partner, Folk Wunderman Thompson, said: “There are few brands that hold the same nostalgic value of home in Ireland that Brennans Bakeries do. We used Brennans’ iconic branding to ensure all those landing home at Dublin Airport this Christmas, were greeted with a familiar face. For many, this journey home for Christmas has been a long awaited, with Covid-19 cancelling travel plans over the past year” 

Speaking about the campaign, Ivan Hammond, head of marketing at Brennans said: “Brennans Bread is an iconic Irish brand and part of the fabric of many Irish households on a daily basis and is particularly loved at Christmas, as families and loved ones reunite after a long time apart. Spending time away from home makes the little things so much more important. We’re proud that Brennans is a firmly established favourite at Christmas, and grateful that we had the opportunity to make their trip home a memorable one from the very start.” 

view more - Creative
Sign up to our newsletters and stay up to date with the best work and breaking ad news from around the world.

CLIENT / HEAD OF MARKETING: Ivan Hammond, Brennans

AGENCY: Folk Wunderman Thompson

CREATIVE PARTNER: Karl Waters

COPYWRITER: Laura Halpin

ART DIRECTOR: Helen O’Higgins

STRATEGIC PLANNER: Eimear Fitzmaurice

ACCOUNT TEAM: Anne-Marie Healy

PHOTOGRAPHER: Trevor Hart

MEDIA AGENCY: Mindshare

Categories: Food, Bakery

Folk Wunderman Thompson, Thu, 06 Jan 2022 15:20:08 GMT