Folk Wunderman Thompson
Thu, 06 Jan 2022 15:20:08 GMT
Brennans and Folk Wunderman Thompson celebrated the magic of coming home this Christmas with a warm welcome home for passengers arriving at Dublin Airport. The family favourite brand, which took over Dublin Airport OOH outlets from the walkway to baggage reclaim and the terminal car parks, went live on 13th December 2021 to welcome home arrivals, and remained in place until the New Year to ensure that all travellers coming home for the festive season are greeted by a familiar face and a reminder of home.
The iconic Brennans packaging is front and centre of the artwork and features quintessentially Irish messages including ‘Fáilte Abhaile,’ and ‘Home at Last.’ Digital videos shared simple yet delicious family favourite uses of Brennans, including cheese toasties, hot buttered toast and turkey and sandwiches, serving as a reminder that ‘Christmas is Better with Brennans,’ and making arrivals feel at home.
Speaking about the campaign, Karl Waters, creative partner, Folk Wunderman Thompson, said: “There are few brands that hold the same nostalgic value of home in Ireland that Brennans Bakeries do. We used Brennans’ iconic branding to ensure all those landing home at Dublin Airport this Christmas, were greeted with a familiar face. For many, this journey home for Christmas has been a long awaited, with Covid-19 cancelling travel plans over the past year”
Speaking about the campaign, Ivan Hammond, head of marketing at Brennans said: “Brennans Bread is an iconic Irish brand and part of the fabric of many Irish households on a daily basis and is particularly loved at Christmas, as families and loved ones reunite after a long time apart. Spending time away from home makes the little things so much more important. We’re proud that Brennans is a firmly established favourite at Christmas, and grateful that we had the opportunity to make their trip home a memorable one from the very start.”view more - Creative
CLIENT / HEAD OF MARKETING: Ivan Hammond, Brennans
AGENCY: Folk Wunderman Thompson
CREATIVE PARTNER: Karl Waters
COPYWRITER: Laura Halpin
ART DIRECTOR: Helen O’Higgins
STRATEGIC PLANNER: Eimear Fitzmaurice
ACCOUNT TEAM: Anne-Marie Healy
PHOTOGRAPHER: Trevor Hart
MEDIA AGENCY: Mindshare
Categories: Food, BakeryFolk Wunderman Thompson, Thu, 06 Jan 2022 15:20:08 GMT