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Breastfeeding or Burgers - What's More Gross?

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Director Jon Lawton makes powerful statement to mark World Breastfeeding Week

Breastfeeding or Burgers - What's More Gross?

Despite it being illegal to prevent a woman from breastfeeding in public, many women still experience prejudice, feel embarrassed, judged and are publicly humiliated, being told to cover up, do it in a toilet or - worse yet - leave. 

This sucks.  

To mark World Breastfeeding Week, director Jon Lawton decided to make a short film -  a proud image of a mother serenely feeding her child set against grotesque mouths scoffing food.

What's more disgusting? A dirty kebab or a woman doing the most natural thing in the world? Set to the post punk provocateur / feminist Peaches track - it demands a reassessment.

Director Jon Lawton commented: ”People should have more respect. If one woman feels more confident to breastfeed in public after seeing the film - that’s a great thing.”

The film is extra on point as a new study reveals that the UK has one of the lowest rates of breastfeeding in the world.

video
This Sucks - Jon Lawton
view more - Creative
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Music

Song: Peaches "F*** The Pain Away" performed by Peaches

Offline

Editor: Pete Fullarton

Production Company

Director: Jon Lawton

DOP: Mark Warmington

Executive Producers: Fergus Hynd

Producer: Sara Nouman

Hair and Make Up: Kate Lipsius

Production Assistants: Shea Coleman

Genres: Comedy

Categories: Social, Corporate, Social and PSAs

lbbonline.com, Tue, 01 Aug 2017 10:17:29 GMT