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Breast Cancer Organisation Transforms Names of Patients into a Barcode for Donations

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F/Nazca Saatchi & Saatchi teams with Foundation Laço Rosa to create the #SELFESTEEMCODE

Breast Cancer Organisation Transforms Names of Patients into a Barcode for Donations

Foundation Laço Rosa, an organisation that fights against breast cancer, has installed an interactive panel that receives donations through scanning the barcode. 

From a distance, the piece is an enormous barcode. But, up close, it is possible to read the names of women patients who receive wigs from the foundation. Therefore, what was a queue of women in the layout becomes a donation. 

Despite being composed of words, the barcode actually works and is recognised by any banking app. 

The action #SELFESTEEMCODE was created by agency F/Nazca Saatchi & Saatchi and is currently installed at the airports of Curitiba and Ribeirão Preto. Every time the panel is substituted to show a new barcode, the names of the patients will be different, representing that the queue has moved. 

Those who cannot check out the installation up close but would like to contribute for the queue to move a little more can also donate on the website.


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Client

Advertiser: Foundation Laço Rosa

Creative Agency

Account Service: Ricardo Forli | Thiago Iusim | Julia Marquezi MEDIA

Art Buyer: Juliana Gardim | Kamila Bertolino

Client Approval: Marcelle Medeiros

Creative Agency: F/Nazca Saatchi & Saatchi

Creative Director: Pedro Prado | Rodrigo Castellari

Creatives: Andre Fukumoto | Charles Faria

Director Integrated Production: Juliana Hasegawa

General Creative Director: Fabio Fernandes

Graphic Production: Jomar Farias | Leandro Ferreira | Guilherme Gaggl

Project Management: Fernanda Kochi

Categories: Health, Corporate, Social and PSAs

lbbonline.com, Mon, 18 Feb 2019 12:08:36 GMT