Foundation Laço Rosa, an organisation that fights against breast cancer, has installed an interactive panel that receives donations through scanning the barcode.
From a distance, the piece is an enormous barcode. But, up close, it is possible to read the names of women patients who receive wigs from the foundation. Therefore, what was a queue of women in the layout becomes a donation.
Despite being composed of words, the barcode actually works and is recognised by any banking app.
The action #SELFESTEEMCODE was created by agency F/Nazca Saatchi & Saatchi and is currently installed at the airports of Curitiba and Ribeirão Preto. Every time the panel is substituted to show a new barcode, the names of the patients will be different, representing that the queue has moved.
Those who cannot check out the installation up close but would like to contribute for the queue to move a little more can also donate on the website.
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Advertiser: Foundation Laço Rosa
Account Service: Ricardo Forli | Thiago Iusim | Julia Marquezi MEDIA
Art Buyer: Juliana Gardim | Kamila Bertolino
Client Approval: Marcelle Medeiros
Creative Agency: F/Nazca Saatchi & Saatchi
Creative Director: Pedro Prado | Rodrigo Castellari
Creatives: Andre Fukumoto | Charles Faria
Director Integrated Production: Juliana Hasegawa
General Creative Director: Fabio Fernandes
Graphic Production: Jomar Farias | Leandro Ferreira | Guilherme Gaggl
Project Management: Fernanda Kochi
Categories: Health, Corporate, Social and PSAslbbonline.com, Mon, 18 Feb 2019 12:08:36 GMT