Thu, 02 Jun 2016 10:27:03 GMT
The growing consumer demand for healthier food is directly reflected in the offering of fresh, sustainable and local products. Having that in mind, Zona Sul, a supermarket chain based in Rio de Janeiro, decided to highlight its differentiated offering by transforming its shelves in the fruit & vegetable section into fresh vegetable gardens.
The customers were invited to pick their choice of vegetables directly from the earth – among the choices were lettuce, basil, peppers and scallion. Small signs among the shelves said: “When serving it at home you may proudly say: I picked it up”, or “We plant and take care. You only need to pick it up”.
The campaign was created by the WMcCann office in Rio de Janeiro.
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Project Manager: Karina Rios
Production Company: Reginaldo Barbosa
Account Management: Gabriela Arroyo, Suzana Machado, Isabela Fogaça and Gustavo Tupinambá
Chief Creative Officer: Washington Olivetto
Creative Agency: WMcCann
Creatives: Gabriel Gil, Bruno Mukai, (VP) Guime Davidson
Categories: Supermarkets, Retail and RestaurantsMcCann LATAM, Thu, 02 Jun 2016 10:27:03 GMT