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Brazilian Radio Station Utilises Senior Rockstars to Highlight Importance of Staying Home

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AlmapBBDO ads for Kiss FM's 'Long Live Rock n’ Roll. Stay at Home' campaign feature the likes of Keith Richards, Patti Smith and Paul McCartney

Brazilian Radio Station Utilises Senior Rockstars to Highlight Importance of Staying Home

Keith Richards (76), Patti Smith (73) and Paul McCartney (77) are just a handful of the world-famous iconic rock stars in their senior years bursting with vitality and talent on stage. These stars appear in a new ad campaign by Kiss FM, a Brazilian radio station specialising in rock.

Created by agency AlmapBBDO, the new campaign features the message 'Long Live Rock n’ Roll. Stay at Home', stressing the key role of social distancing in saving lives, especially among high-risk groups, according to healthcare specialists. All the musicians featured in the campaign are old enough to count among the people more at risk during the Covid-19 pandemic.




“Kiss FM's new ad campaign reminds us that, except in urgent situations, going out of our homes now means putting several people at risk, especially senior ones, like our parents, grandparents and even our idols," says Marcelo Nogueira, executive creative director at AlmapBBDO. 

Besides these three print media ads, the campaign includes a feature film and other ads featuring Ozzy Osbourne (71), Nancy Wilson (66), Little Richard (87), Angus Young (64), Jimmy Page (76), and Steven Tyler (71).  


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Client

Client: Kiss FM

Campaign: Long Live Rock n’ Roll. Stay at Home

Creative

Agency: AlmapBBDO

CCO: Luiz Sanches

ECD: Marcelo Nogueira

Creative: Marcelo Pignatari e Lucas Andrade

Ilustration and motion: Fábio Vido e Caio Caieira

Account: Maysa Oliveira, Felipe Elias Oliveira, Nathalia Chaves, Ana Carolina Manfio

Production team: Vera Jacinto, Diego Villas Bôas e Aline Silva

Audio company: Jamute

Genres: People

Categories: Media and Entertainment, TV and Radio

AlmapBBDO, Tue, 14 Apr 2020 13:58:59 GMT