Bray Leino, part of The Mission Marketing Group plc (the missiontm) has been appointed as lead agency on the £4.5 million integrated Brittany Ferries account.
Brittany Ferries is the market leading ferry service on the Western Channel, operating from ten ports and linking the UK and Republic of Ireland with France and Spain. The business is also a major tour operator to France and Spain, providing a wide range of self-drive holidays in this region of Europe.
Bray Leino entered a four way pitch, and were awarded the strategic brand and tactical response accounts across creative, digital and media, which were previously held by three agencies.
The account, which will be run from Bray Leino’s Bristol office, will be overseen by Response Managing Director, Alistair Bryan and Executive Creative Director, Jon Elsom. The brief will include growing brand awareness and increasing passenger numbers over the next three years.
Richard Price, Head of Marketing, Brittany Ferries said: “Brittany Ferries has a track record of building long term partnerships to deliver consistent and effective marketing campaigns and we look forward to working with Bray Leino to help us deliver some ambitious growth targets in the next few years.”
Alistair Bryan, Bray Leino Response Managing Director, commented: “We’re really delighted to have won the business. It’s a hugely exciting time for Brittany Ferries and they have a very strong offering. We look forward to quickly building impact for their brand and the business.”