After an outstanding evening of celebrations and rewards of all things video at the first ever BRAVES Awards, the much deserved winners are now safe in the knowledge they will remain the heroes of video advertising for another year to come.
The launch of the brand video awards – The BRAVES Awards – took place at the Vue Cinema in Leicester Square in London on 11 July.
“The night was dedicated to recognising the very best branded content from all over the globe, setting the standard in video excellence. The shortlist proved that innovative and creative thinking in video advertising and branded content is alive and well in all the corners of the world. With this launch year attracting over 160 entries and taking place on the big screen in front of an audience of over 250, it has been a true testament to the importance brand video has on the advertising industry.” Charlie Crowe, CEO, C Squared
The BRAVES had a judging panel of over 40 judges included personalities from the likes of Facebook, Unilever, Diageo, Heineken, Adidas and many more, each of which had a tough job getting the entries down to the final award winning campaigns. To see the full list of judges, visit
http://thebraveawards.com/judges/.
The heroic winners of the BRAVES Awards 2012 are as follows…
TECHNICAL BRAVES - Sponsored by Preview Networks
Best Video Service: SocialVibe
Award for Technical Innovation: Autonomy
Best Video Analytics Solution: Ooyala
Best Content Distribution Service: Unruly
CAMPAIGN BRAVES - Sponsored by Unruly
Best Adaptation of a TV Ad: Jumeirah Group - Leave the ordinary behind
Best Video Sponsorship: Microsoft - Hyundai's New Thinkers Index
Best Viral Video: Studio Output - Great films fill rooms
CAMPAIGN GRAND PRIX: Jumeirah Group - Leave the ordinary behind
CONTENT BRAVES - Sponsored by BCMA
Best Art Direction/Photography: Young & Rubicam NY - A world made simpler by Xerox
Best Brand Channel: LBi - XperiaStudio.com
Best Branded Content (Entertainment): Euro RSCG London - Chivas consideration
Best Branded Content (Factual): OgilvyEntertainment - DuPont horizons
Best Short Form Branded Content: Starcom MediaVest Group - Bing Holiday Rudolph
Best Long Form Branded Content: OgilvyEntertainment - Dupont horizons
CONTENT GRAND PRIX: Young & Rubicam NY - A world made simpler by Xerox
CHAIRMANS AWARD sponsored and chosen by Go Viral
Studio Output - Great films fill rooms
If you wish to find out about BRAVES Awards 2013 or want to take a look at the photos from this unique event experience, check out
www.thebraveawards.com.