Brave is delighted to announce that it has won a 3-way pitch for the EAT. account. This will be the first time EAT. has appointed an agency to undertake its strategic and creative work. The first campaign devised by Brave has also launched called ‘#Soup Buddies’, which will appear instore, online and via social media channels and will run until the end of February 2014.
Declan Garvin, Senior Account Director for Brave, commented: “EAT. has been on our high streets for 17 years and has over 113 shops but is now very much ready for the next stage of their brand journey. Our role as strategic and creative lead agency is to create a lasting brand proposition for the business to drive growth and deliver a clear message that truly differentiates from the competition.”
He continued: “The first campaign, #SoupBuddies, provides a creative platform to inspire customers to come to EAT., grab a soup, maybe bring a buddy and beat the winter blues.”
Sarah Doyle, Brand Director for EAT., said: “We are very excited to be working with Brave, with whom we share a passion and energy to make our much loved EAT. brand even more famous. They understand and believe in the food and menu development that make our brand unique in the food-to-go market and so are great partners to work with on our journey to further engage our current customers and to take the brand to new people and places.”