Wed, 19 Apr 2017 08:34:08 GMT
Brave teams up with Framestore Pictures to present the latest global campaign from Panasonic, “Hollywood to your Home”. The concept takes the form of a trailer-esque film for the ‘greatest movie you’ll never see’.
Brave was tasked with showcasing the performance of the brand’s newest line through bringing Hollywood into the home of film enthusiasts and occasional cinema-goers, alike.
In collaboration with Framestore Pictures, Brave created the film under the directorial eye of the production company’s recent signing, The Directors Duo. The VFX was produced by Framestore’s award-winning core artists, allowing the teams to create an experience sprawling four filmic genres, all shot in 4K and mastered in HDR.
From a noir-ish thriller to a superhero caper complete with explosions, the 90-second film is shot in Panasonic’s signature 4K HDR, with every scene crafted to illustrate specific features of the TV’s picture quality by recreating a real cinematic experience.
The campaign launches via online and in-store TV screens today throughout New Zealand, UK and Europe. 30 and 15 second TVCs will also premier today in New Zealand.
“Building on last year’s ‘True to the Director’s Vision’ campaign, which encapsulated our passion for engineering televisions that bring the filmmaker’s vision to life, ‘Hollywood to your Home’ makes that connection more viscerally and emotionally to the viewer, by associating the TV range with the cinema that they love,” says Amaya Albisu, Head of Marketing Communications at Panasonic Consumer Marketing Europe.
Liam Fenton, Creative Director at Brave, added: “Many creatives dream of making a big-budget movie – and to be able to work with the best in the business to create a trailer for four different Hollywood-style features in one, all dramatising the benefits of Panasonic’s 4K HDR performance, was an unforgettable experience.”
The Directors Duo Benjamin Kratzin and Christopher Schlierf of Framestore Pictures commented: “‘This project had the perfect combination of elements for us: cinematographic influences, big vision, and a passionate team. We constantly tried to push the boundaries, to uphold the Framestore reputation; and of course, we are pleased to have delivered on the vision of the brilliant teams at Brave and Panasonic.”
Music Production: KLANG
Post Production Company: Framestore
Producer: Chris Gray
Advertiser: Panasonic Television
Director: The Directors Duo (Benjamin Kratzin and Christopher Schlierf)
Executive Producer: David Hay
Producer: Toby Walsham
Production Company: Framestore
Creative Agency: Brave
Director of Film Production: Carl Gonsalves
Genres: Visual VFX, Action
Categories: TV, Consumer ElectronicsFramestore, Wed, 19 Apr 2017 08:34:08 GMT