senckađ
Group745
Group745
Group745
Group745
Group745
Group745
EDITION
Global
USA
UK
AUNZ
CANADA
IRELAND
FRANCE
GERMANY
ASIA
EUROPE
LATAM
MEA
Creative in association withGear Seven
Group745

Brave and Panasonic Bring Hollywood to Your Home with Latest Global Campaign

19/04/2017
Post Production
London, UK
315
Share
Framestore Pictures' The Directors Duo take you on a neo-noir, sci-fi and superhero adventure

Brave teams up with Framestore Pictures to present the latest global campaign from Panasonic, “Hollywood to your Home”. The concept takes the form of a trailer-esque film for the ‘greatest movie you’ll never see’.

Brave was tasked with showcasing the performance of the brand’s newest line through bringing Hollywood into the home of film enthusiasts and occasional cinema-goers, alike.

In collaboration with Framestore Pictures, Brave created the film under the directorial eye of the production company’s recent signing, The Directors Duo. The VFX was produced by Framestore’s award-winning core artists, allowing the teams to create an experience sprawling four filmic genres, all shot in 4K and mastered in HDR.

From a noir-ish thriller to a superhero caper complete with explosions, the 90-second film is shot in Panasonic’s signature 4K HDR, with every scene crafted to illustrate specific features of the TV’s picture quality by recreating a real cinematic experience.

The campaign launches via online and in-store TV screens today throughout New Zealand, UK and Europe. 30 and 15 second TVCs will also premier today in New Zealand.

“Building on last year’s ‘True to the Director’s Vision’ campaign, which encapsulated our passion for engineering televisions that bring the filmmaker’s vision to life, ‘Hollywood to your Home’ makes that connection more viscerally and emotionally to the viewer, by associating the TV range with the cinema that they love,” says Amaya Albisu, Head of Marketing Communications at Panasonic Consumer Marketing Europe.

Liam Fenton, Creative Director at Brave, added: “Many creatives dream of making a big-budget movie – and to be able to work with the best in the business to create a trailer for four different Hollywood-style features in one, all dramatising the benefits of Panasonic’s 4K HDR performance, was an unforgettable experience.”

The Directors Duo Benjamin Kratzin and Christopher Schlierf of Framestore Pictures commented: “‘This project had the perfect combination of elements for us: cinematographic influences, big vision, and a passionate team. We constantly tried to push the boundaries, to uphold the Framestore reputation; and of course, we are pleased to have delivered on the vision of the brilliant teams at Brave and Panasonic.”

Agency / Creative
Production
Post Production / VFX
Music / Sound
SIGN UP FOR OUR NEWSLETTER
Work from Framestore
Play Has No Limits
PlayStation
12/11/2024
336
0
Daddy Daughter
Lloyds Bank
07/10/2024
59
0
Power Peel
McDonald’s
04/09/2024
46
0
ALL THEIR WORK
SUBSCRIBE TO LBB’S newsletter
FOLLOW US
LBB’s Global Sponsor
Group745
Language:
English
v10.0.0