Over 40major brands and NGOs are taking part in a new integrated campaign for Start, the sustainable living initiative.
The campaign, created by MRM Meteorite in partnership with Start, sees 40+ high profile brands and organisations showcasing how they are actively promoting ways for consumers to be more sustainable in their daily lives.
The brands involved in the ‘Be the Start’ campaign include IBM, Virgin Money, Waitrose, Mark & Spencer, Eurostar, Asda, Thames Water and the Eden Project.
The campaign runs across digital, social media, press, radio and outdoor, throughout the month of May. A dedicated online hub at bethestart.org brings together all the elements of the campaign.
The work, launching May 1st, features five different themes:
BE THE START OF A HEALTHIER, HAPPIER NATION
BE THE START OF MORE VIBRANT COMMUNITIES
BE THE START OF SMARTER TRAVEL
BE THE START OF A NATION THAT SHARES
BE THE START OF MORE RESOURCEFUL LIVING
throughout each week in May. Each theme has a different take on an aspect of sustainability.
Andrew Orbell, Business Director, at MRM said: “We want to create a campaign that breathes fresh air into sustainability, blowing away the cobwebs of worthiness which often stifle the brilliant work done by brands and organisations to improve the quality of the lives we lead, without it always being at the expense of the planets resources.”
Joey Tabone, Director of Start said “Most of us know there are things we can stop doing to make changes in the world we live in. The ‘Be the Start’ message is different. It’s about inspiring people to take positive action and start doing things. MRM Meteorite helped create the campaign and have been an invaluable support, enabling us to turn it from a one day event, to this year taking over the whole of May!”
Start is an initiative inspired by HRH The Prince of Wales is part of the charity BITC (Business In The Community) to help people across the UK to lead more sustainable lives.
Creative Director Dan Douglass
Art Director Carl Knapper
Copywriter Sam Bone
Account Director Andrew Orbell
Agency Producer Eleanor Fitzgerald
Artworker Charles Townsend