The Cannes Also concept is the brainchild of leading branding agencies, The Brand Union and Lambie-Nairn and forms part of the Cannes Lions International Festival of Creativity. The Cannes Also initiative, established in 2011, was created to celebrate the wider role of creativity in our industry.
Our unique event ‘Play, Make, Master’ showcases the skills of experts including world leaders in stop frame animation Aardman, renowned balloon artists Airigami and Certified Lego artists Bright Bricks. It includes a series of masterclass sessions and workshops, with a relaxed lounge area, sponsored by Getty Images, providing an opportunity for work to be reviewed throughout the day.
Christian Schroeder, CEO of design & branding agency Lambie-Nairn says: “It has been a delight to once again partner with The Brand Union on this very unique event. As sister agencies within the WPP Group, we have a close relationship and this event provides us with a great opportunity to work in collaboration on an inspiring experience that truly celebrates creativity.”
“We wanted to work with the Cannes Lions team to acknowledge the importance of design amongst the wider creative community whilst ensuring that we offer the delegates at the Festival some inspiration as well as a little bit of fun.” adds Simon Bolton, Worldwide CEO of The Brand Union.
The Brand Union, whose clients include Bank of America, Coca-Cola, Sony, Reckitt Benckiser, Vodafone and Pernod Ricard and Lambie-Nairn, whose clients include O2, Movistar, ITV, Direct Line Group, Telefónica and Al Jazeera, also share clients including GlaxoSmithKline, Abu Dhabi Media and ITV.
“Play, Make, Master’ runs from 17th to 23rd June 2012 during the Cannes Lions Festival. For more information visit the Cannes Also microsite.