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Brand Loyalty Reigns as 77% of Consumers Will Return to Name-Brand Products Post-Pandemic

Trends and Insight 117 Add to collection

Momentum Worldwide research shows that shoppers are using BOPIS to connect technology and in-store experiences

Brand Loyalty Reigns as 77% of Consumers Will Return to Name-Brand Products Post-Pandemic

During the pandemic, financial uncertainty created a demand for less-expensive products with 82% of shoppers “mostly satisfied” with private label or less-expensive brands. However, recent research from total brand experience agency Momentum Worldwide indicates brand loyalty is on the increase, with 77% of consumers returning to name-brand products post-pandemic.

Shoppers are set to return to their pre-pandemic brands and buying habits, as 48% trust brands and 39% believe they use better-quality ingredients. However, some consumer behavior has changed for good, with 78% agreeing that the pandemic has forced them to change their shopping behaviors—which they are really enjoying. As consumers have adapted to using technology to shop safely, the desire for online shopping is not changing, with buy-online-pickup-in-store (BOPIS) remaining the favorite among shoppers. 50% plan to continue to shop that way because of convenience and control.

Research also suggests that there has been an increase in consumers opting for delivery options and that isn’t going to change post-pandemic (39%). As lockdowns lift, consumers will want to outsource their more monotonous tasks, as shoppers value how they spend their time more than ever.

Consumers do want the social side of in-store shopping to return, with 67% of shoppers missing the interaction with other customers. Shoppers want a seamless interplay of physical and digital to enhance the customer experience.

“We have seen an incredible increase across ecommerce during the pandemic, but it's clear shoppers still desire that physical engagement and human connection in their shopper experience. As consumers return to purchasing their much-loved brands they are adopting new ways of shopping. We will see channels like curbside pick-up and delivery continue to be strong as they delivers a positive experience for the shopper combining efficiency and human transaction,” explains Momentum’s Managing Director/Shopper Marketing Lead, Shaun Brown.

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Momentum, Thu, 17 Jun 2021 15:34:00 GMT