Lucozade Ribena Suntory, a new company that incorporates two of the UK’s biggest soft drinks businesses, has appointed Brand Learning to work with them on developing the long range planning skills and processes for its marketing teams. This exciting new partnership with Brand Learning will help realize the growth opportunities for their high potential brands.
Brand Learning has also been engaged by Pernod Ricard to support a far-reaching initiative designed to look at the future of marketing for the next five to ten years, guiding decisions on organisation, ways of working, consumer engagement models and capability building across brand and market companies.
Nevine El Warraky, Brand Learning’s board partner with responsibility for UK & EMEA, comments: “We work with our clients to lift the capabilities of their people and of the organization as a whole to drive growth by creating better value for their customers. Even the world’s biggest brands appreciate just how critical it is to sustain growth through performance enhancement in their teams. Investment in capability development, as these businesses are doing, will pay dividends for years to come.”
Categories: Soft Drinks, Fruit Juiceslbbonline.com, Tue, 29 Apr 2014 09:10:12 GMT