Brand Learning, the global experts in building capabilities to drive customer-centred growth, today announced the appointment of Paul Randle as digital capability director.
A highly-experienced marketing professional and digital expert, Paul will be an invaluable addition to Brand Learning’s fast expanding hub of global digital specialists.
Paul joins from AkzoNobel, where he was global head of digital for the Decorative Paints division. He was responsible for the development and launch of the organisation's first digital business strategy and driving the transformational programmes required to introduce effective digital operational models into the business. Previously he was global director of Digital at DDB Omnicom across the Philips account, and before that he was at Microsoft, where his track record included the launch of five versions of Microsoft Windows.
This role will assist Brand Learning clients in building their capabilities to address the massive ongoing disruption being caused by digital technologies. He joins an expert team that is working across Brand Learning’s global client base of over 150 of the world’s biggest consumer brands and B2B organisations spanning a wide range of industries from packaged goods, to pharma, retail, oils and gas and financial services.
Mhairi McEwan, group chief executive and co-founder of Brand Learning, commented: “Paul is undoubtedly operating at the forefront of digital capability. He has a proven track record in driving digital business transformation and delivering digital business strategy and his appointment to our digital team will help us offer our clients even more effective and innovative growth strategies that combine the best of human and digital capabilities”.
Paul Randle added: “Digital is disruptive but a lot of brands and organisations still aren’t sure what this means in practice and think of it as a purely marketing issue. CEOs and board directors want to know how to drive digital transformation and how it can enhance their business - it's not just marketing’s issue.
“We’re working with a fast growing array of global businesses including GSK, PepsiCo and Novartis to build impeccable customer-centred digital capabilities that strengthen the customer experience and help create the better customer value that underpins growth. It’s the blending of digital innovation with a human-centred approach that really excites us and characterises the capability development expertise we bring.”
Brand Learning’s digital mission is to enable CEOs and other business leaders to set and lead the digital agenda in a way that maximises strategic intent, operational effectiveness, and efficiency. It does this by supporting businesses in designing organisations built around evolving digital roles and responsibilities and embedding new ways of working, skills and strategies.