Brand Learning Chairman Appointed

Niall FitzGerald, KBE, former chairman and CEO of Unilever and chairman Reuters/deputy chairman of Thomson Reuters until 2011 is to become the first non-executive chairman of Brand Learning. 

Niall will advise on international expansion and growth for Brand Learning, the leading expert consultancy in transforming the marketing capabilities of people, teams and organizations. 

 
Mhairi McEwan chief executive and co-founder of Brand Learning commented: “The depth and breadth of international business experience that Niall brings will be of enormous benefit to Brand Learning.  Niall has always been passionate about the role of marketing and brands in driving business growth and is a tireless advocate of the contribution of outstanding people in driving shareholder value. Niall also understands that creating customer value is the role of the entire organization, not just the marketing department and the crucial role that the CEO plays in leading that agenda.”
 

Niall FitzGerald commented: “I have always admired the work that Brand Learning does for its clients and their deep understanding of the central role that marketing plays in creating the customer value needed to drive growth.
 

“Brand Learning brings a sharp edge to organisations seeking to build their marketing capabilities and I look forward to helping them to build their business internationally.

 
Brand Learning is the leading global specialist in transforming organizational marketing capabilities. Since its inception over ten years ago, Brand Learning has worked with over 120 clients in more than 60 countries and over 60 percent of its business is already sourced outside the UK. 
 

Its US office now accounts for 30% of global Brand Learning business and 18 months since inception shows the enormous potential in the sector for international expansion. Its UK and international client list is a roll call of some of the world’s most successful companies including multinational giants such as PepsiCo, Astra Zeneca, GSK, Unilever, Shell, Novartis and Kellogg.
 

The Brand Learning Group Ltd continues to successfully build its business. It achieved 16% revenue growth in 2012 following five years of double digit growth and in its last financial year, revenue of £17 million. In the last year alone it has also secured 24 new clients including AbbVie, Chivas Brothers, Colgate-Palmolive, Yum! Brands, SC Johnson and Mondelez.