Brand Arc, the leading independent branded entertainment agency, has hired Kevin F. McAuliffe as Managing Director. The seasoned media/marketing vet will run the agency’s new office in New York, company Founder and President Rob Donnell announced today.
McAuliffe has an “idea first” philosophy that comes from hands-on experience on all sides of the table: He’s worked in agency and client-side brand management as well as entertainment-property and media marketing.
The founder of Universal Television Networks’ branded entertainment practice, McAuliffe introduced the business model to NBC Universal when the two companies merged in 2004. As SVP, Branded Entertainment for NBCU Cable Entertainment, he oversaw original content strategy partnerships for brand clients across USA, Bravo, Oxygen, Esquire, Style, E! and Syfy networks.
“Kevin’s strategic efforts for NBCU drove brand and network marketing goals and revenue through content deals that utilized partner assets across all platforms, including social, mobile, on-air, print and experiential,” Donnell noted. “We look forward to applying his network experience and insights to developing opportunities on the agency side.”
Brand Arc designs groundbreaking product integrations across TV, film, video games, mobile and digital platforms for brands such as Toyota, AT&T and Genentech, and amplifies these efforts across media channels. Extensions include live commercials, social media, co-promotional spots and digital companion pieces. Deals for longtime client Toyota include all five seasons of highly visible integration into ABC’s Emmy-winning comedy, “Modern Family,” and nine consecutive seasons in Bravo’s hit competition show, “Top Chef.”
“I'm excited to join Brand Arc as they launch an East Coast presence,” said McAuliffe, who has worked with the agency from the distributor side for close to a decade. “This company’s focus, innovation and creativity within the discipline allow brand partners to meaningfully tell consumers stories through original content engagement.”