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Brand and Shopper Marketing Agency Blue Chip Launches Marketing Accelerator

Hires, Wins & Business 32 Add to collection

Agency’s Bloomaze business will develop and market technologies to simplify marketing

Brand and Shopper Marketing Agency Blue Chip Launches Marketing Accelerator

Brand and shopper marketing agency Blue Chip will roll out a new tech-driven business focused on making marketing more effective and efficient. Called Bloomaze, the new venture will develop and sell martech products, solutions and platforms on the open market. The move comes as marketers increasingly look to martech to reduce friction and cost in marketing. 

“Over the last several years we’ve perfected technologies that simplify some of the more complex and cumbersome marketing processes that both brands and agencies face,” said Sarah VanHeirseele, chief growth officer at Blue Chip. “We see a wider market for these technologies, so we’re taking them to market as branded, licensed platforms that can help small-, mid- and large-cap marketers alike.”

Bloomaze will start with adaptations of technologies Blue Chip has deployed successfully for clients. The first, Incentivaze, delivers manageable, effective loyalty and rewards programs for marketers. A second, Fileawaze, is a secure file management and sharing platform. And the third, a newly developed technology product called Omnimaze, offers marketers a simple, affordable way to develop a shopper marketing activation plan covering every step on the path to purchase.

Blue Chip perfected Incentivaze over nearly 100 successful client programs. The platform lets marketers launch customized, quick-turn loyalty and rewards programs which includes digital receipt verification. Incentivaze also reveals where and when shoppers are shopping, what categories they cross, how much they spend and what other products they purchase.


Fileawaze makes it easy to manage and share digital files securely. The platform replaces multiple storage solutions and the attendant problems of expired links and emailing files that aren't encrypted for security. Marketers with localized requirements can vary files and access by user and location and create pages with messages customized to their business needs.

Omnimaze instantly recommends proven marketing vehicles tailored to fit the strategies and objectives of omnichannel marketers. Marketers can specify objectives, timelines, and budgets, even level of effort, and Omnimaze will generate activation recommendations for how to deploy specific vehicles from a library of proven activations. The beta version of the platform will be available free for marketers in Q1 of 2022.

“Marketers need ways to get more done with less time and effort,” said VanHeirseele. “These technologies can help resource-challenged agencies and brands fill gaps and achieve amazing results quickly. On the flip side, large, multi-brand manufacturers can use enterprise versions to streamline process and find significant cost-savings. Our customers can be confident in our products, because they are all built by marketers for marketers.”

Over 39 years, Blue Chip has launched several successful business units, and developed  many productivity and targeting applications for clients, ranging from advanced analytics and marketing software to customized research platforms. Bloomaze represents the first time the agency has sought to bring these kinds of technologies to market outside of traditional agency services.

“The agency of the future will create technology that makes marketing better for all in addition to delivering core strategic services for clients,” said Blue Chip CEO Stanton Kawer. ”As Blue Chip enters our 40th year in business, our agency services are thriving but marketers continue to struggle with cumbersome, inefficient marketing processes. So, we’re taking on the industry with technologies that re-engineer the process. Bloomaze is just getting started.”

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Fred Pfaff Inc., Tue, 21 Dec 2021 08:27:43 GMT