Omnicom Media Group (OMG) has appointed Bradley Dowding-Young as Business Director on the group’s mobile marketing brand, Airwave. In his new role, Young will be responsible for leading OMG’s mobile product in Hong Kong with a focus on delivery of cutting-edge mobile solutions.
Young joins Omnicom Media Group from Guardian News and Media in the UK, where he held the post of Mobile Advertising Specialist, responsible for planning and strategy for clients across Guardian’s mobile properties.
Mark Halliday, the Head of Mobile for Airwave in APAC, said, “We are absolutely delighted that Bradley has joined the team in Hong Kong. Bradley’s mobile pedigree is fantastic and his entrepreneurial skills, strategic mindset, incredible enthusiasm and his hunger for innovation will ensure that Omnicom Media Group clients have an industry leading figurehead in Hong Kong, as he looks to rapidly grow the team and deliver best-in-class mobile solutions.”
Jackson Kwok, CEO for Omnicom Media Group Hong Kong added, “Mobile is an integral part of the marketing mix and marketers are just beginning to understand the opportunities presented by this dynamic platform. Bradley’s appointment is a testimony to our commitment in developing this medium in Hong Kong and I am confident that Airwave will help our clients to better engage with their customers.”
Commenting on his appointment, Bradley Young said, “I am excited to be working with Airwave. There is a wonderful appetite for mobile in Hong Kong and I’ve been working with the digital leads here to refine some of the excellent work they have been doing and to formulate the next steps to building the best mobile solutions for our local clients.”
Airwave is a full service mobile agency, offering a suite of mobile services including media planning and buying, analytics, consultancy and creative and production expertise, with its regional hub based out of Singapore.
Young’s appointment is effective immediately and he reports to Mark Halliday.