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Bradesco Private Bank Takes One Step at a Time Through Life in New Spot

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Leo Burnett Tailor Made forges a path ahead in spot from director Felipe Mansur through Alice Films

Bradesco Private Bank Takes One Step at a Time Through Life in New Spot

Forging your own path doesn't mean walking alone. With this powerful message, LATAM-based Bradesco Private Bank announces its new campaign, focused on high-income customers.  

The video shows a baby learning to walk, following in the footsteps of an adult. At every new stage in life – discovering a new sport, learning to swim, going on trips – the young man always follows the path that's laid out for him. In the end, now as an adult, there are no predefined paths, and he continues on, forging his own path. The campaign was created by Leo Burnett Tailor Made in Brazil.

"The video broaches the subject of succession and emphasizes the value proposition of Wealth Management, which is to have the customer as the protagonist in his own journey, but always relying on the support of the Private Bank and its personalized solutions," explains Márcio Parizotto, Bradesco's marketing director.

The campaign's communication is both moving and inspiring, and has its own sophisticated language and visual identity, in line with Bradesco Private Bank's differentiating aspects.

"This campaign talks to audiences of different age groups, showing that they can rely on the bank for all the support and advice they need at any stage in their lives. The idea is to portray the building of relationships over time, not just with our current customers, but with their future generations," says Vinicius Stanzione, creative director at Leo Burnett Tailor Made.

The campaign will have assets for pay TV, digital and print media, social networks, and OOH.

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Credits

AGENCY: LEO BURNETT NEO COMUNICAÇÃO LTDA

TITLE: STEPS

PRODUCT: PRIVATE

ADVERTISER: BRADESCO


CCO: MARCELO REIS

CREATIVE VP: PEDRO PRADO

GENERAL CREATIVE DIRECTOR: PEDRO UTZERI

CREATIVE DIRECTOR: VINICIUS STANZIONE

COPYWRITER: ALPHO RAMSAY

ART DIRECTOR: GABRIEL MARCONDES

ART ASSISTANT: GABRIEL RODRIGUEZ

DIGITAL INTEGRATION DIRECTOR: DENIS GUSTAVO ALVES

INTEGRATED PRODUCTION DIRECTOR: MARIA FERNANDA MOURA

RTV: FERNANDA SOUSA

ART BUYERS: MAURO MOURA, DANIEL GONÇALVES

DIGITAL PROJECTS: PEDRO RAIS, THALLES FREITAS

ACCOUNT SERVICES: FABIO BRITO, MARIANA NUNES, SABRINA SPINELLI, MAYARA MATTOS, MARÍLIA GRESPAN, REBECA PERES

MEDIA: ANDREA HIRATA, KELLY COTTA, ANGELICA GOMES, JULIANA FLORA, HENRIQUE FIGUEIREDO, JOSÉ LUIZ TEIXEIRA

PLANNING: TIAGO LARA, RAFAELA BADARÓ, RAFAEL GONÇALVES, ANA VILELA

APPROVAL: MÁRCIO PARIZOTTO, NATHALIA GARCIA, LUCIANA JULIASZ

FILM PRODUCTION: ALICE FILMES

Director: Felipe Mansur

Producer: Wal Tamagno

Photography Director: Diego Rosenblatt

Art director: Martin Garcia

Director’s Assistant: Michelle Lutfy, Luciana Camargo

Executive Producers: Victor Alloza, Fernanda Laignier, Bruna Nogueira

Production Crew: Fabio Arisaka, Patricia Carvalho, Milian Amado

Production Crew South: Isadora Pillar, Marco Bajotto

Wardrobe: Elizabeth Magalhães

Props: Bibi Beghini, Gabi Gioria

Makeup: Regina Mendonça

Makeup South: Carol Horn

Post-production Coordinators: Carol Rye, Pedro Martins

Editing: Rodolpho Ponzio

Post-production: VOO-DOO

Color Grading: Osmar Junior

SOUND PRODUCTION: EVIL TWIN MUSIC

Creation and production: ANDRÉ FARIA, MURILO FARIA, ANDRÉ NAMUR

Post-production: RAFAEL VIEIRA, ANDRÉ NAMUR

Voiceover: JOHN FLAVIN

Account services: JULIANA TANGARY, CAROLINA COUTO

PHOTOGRAPHY:

Production: ALICE FILMES

Photographer: Tauana Sofia Vieira

Photographer’s Assistant: Rodinei Viana Júnior

Wardrobe: Túlio Melles










Genres: People, Storytelling

Categories: Banking, Finance

Leo Burnett Tailor Made, Fri, 09 Oct 2020 15:17:29 GMT