Boys+Girls Shares the Love This Christmas with 2021 Campaign for Littlewoods

Following on from a successful pitch win over the summer, Boys+Girls, Ireland’s largest independent creative agency, has created its first Christmas campaign for the leading online lifestyle retailer Littlewoods Ireland.

For the campaign, Littlewoods Ireland wanted to ensure to deliver the message that in life, love is the greatest gift you can share. With this in mind, Boys+Girls created a narrative-driven, heartfelt story about the true meaning of the festive season. 

In the ad shot on location in Ireland, we see a loving relationship between a hardworking mam and her little daughter, Ava. Mam does her Christmas shopping with Littlewoods Ireland and also buys herself a luxury pink lipstick as a treat. Ava, in awe, watches as Mam applies the lipstick and we see Ava get an idea. Ava gets busy preparing her surprise for her mam, which is a beautifully and imaginatively packaged piece of paper with a pink lipstick kiss mark on it. It’s a touching moment as the little girl shows her love and admiration for her mam, and all with a little help from Littlewoods Ireland.

Speaking about the campaign, Rory Hamilton, chief creative officer at Boys+Girls said: “Getting to create a Christmas campaign is a real opportunity to deliver a brand's message in an authentic and meaningful way. It’s the busiest time of year in terms of advertising so we were delighted to work with Littlewoods Ireland and some fantastic production partners on this heart-warming story which we believe will stand out from the crowd.”

Also commenting on the work is Catherine O’Toole, head of marketing at Littlewoods Ireland: “At Littlewoods Ireland we know the magic of Christmas is in those special moments with the ones you love. This year we wanted to tell an authentic, memorable story between a Mam and her daughter, to showcase the power of gift giving and inspire everyone to share a little love this Christmas.”

Sweet Media was the production company with John Hayes as director. Lucy Van Lonkhuyzen, the production designer from ‘Normal People’, was brought in to work on the project. This media and digital campaign will be live from 4th November and will encompass a 60” hero film and 30” for TV and social along with a 10” cut-down for VOD and YouTube alongside social media, email and onsite campaign activations.