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Group745
Group745
Group745
Group745
Group745
Group745
Creative in association withGear Seven
Group745

Boys+Girls Launches Boyband Mockumentary 'Boyz on Top'

20/01/2020
Advertising Agency
Dublin, Ireland
147
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The six part series follows the fictional noughties boyband attempting to make its comeback

Boyz on Top is a new six-part comedy that follows the attempted comeback of a fictional boyband from the noughties. The mockumentary series is the passion project of Boys + Girls creative duo, Sam Moorhead and Mikey Fleming. After years of work, they finally brought it to life through a successful Kickstarter campaign and the backing of Boys + Girls. 

The show was written and directed by Sam and Mikey themselves, who share the role of content lead in the Dublin based agency, Boys + Girls. This project showcases the type of longer-form, entertainment led content that both them and the agency are striving to create going forward. 

The story itself follows delusional frontman, Dylan St James, as he attempts to follow in the footsteps of his heroes Take That, Boyzone and Westlife, with a long awaited reunion. But his last ditch attempt at fame doesn’t quite go to plan, as he fights against a lack of relevance, interest and talent. 

Boyz on Top includes four original tracks, with lyrics by Sam himself, and music from Windmill Lane’s Mick Creedon (formerly of 90s rock band, Junkster) and singer/songwriter, Tim Chadwick. The cast includes Shane Robinson, Tamryn Reineck, Mark Cantan, Rob Earley, Eoin Lynam, Kate Moylan and comedian, Karl Spain. It was produced by Failsafe Films, with post-production by Promenade Post and Locky Butler Sound, while Boys + Girls acted as executive producers for the project. 

“This accidentally became very relevant, when we started writing it four years ago we had no idea Spice Girls, Westlife, Boyzone and Take That would all be touring again when we were releasing it” said Mikey Fleming, co-writer and director. 

The series is less of a satire, and more of a homage to Louis Walshes’ greatest creations; Commenting on the odd love affair the nation shares with boybands, and looking at what happened to those who were left on the outskirts of the overly saturated market during the mid noughties.

Find the full series here

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