Fri, 04 Jun 2021 11:49:04 GMT
Boys + Girls has joined the global network as the exclusive partner representing Ireland.
by The Network was founded by the creative leader Per Pedersen - who has over 500 major awards to his name, including most recently the multi Grand Prix winning ‘Swedish Number’.
Per spent over 25 years working in the Grey Group, most recently as global creative chairman of Grey Worldwide. “We are a global dream-team of highly awarded independent agencies and free-spirited creatives, a network owned by creatives” says Per Pedersen.
“Boys + Girls is the perfect partner for our new type of independently owned creative network. Their pedigree of global, award winning creative and effective work will elevate our creative capabilities and our global footprint. This is evident in their most recent win of a Yellow and Graphite Pencil at D&AD for their radio work”.
By The Network offers a new breed of curated creative and strategic talent, built for excellence, speed and agility without the typical layers and complexities that come with global networks and holding companies. Boys + Girls become the network’s 25th member agency across 27 markets. Each agency remains fully independent while co-owning the network. The network plans to expand but will cap its membership at 30 agencies to ensure it remains nimble and hardworking.
Although only in existence since October last year, the success of the network is already evident with them being selected to lead global work for Snap, Netflix and Carlsberg amongst many other clients.
Pat Stephenson, chief relationship officer at Boys+Girls said: “This is a hugely exciting move for Boys+Girls; we now have access to world class talent and skills from all across the globe. Our work has always aspired to global standards of excellence and joining by The Network gives us even greater opportunity to work with ambitious global clients. Even more importantly we have existing clients who are really interested in using The Network for upcoming briefs - providing as it does access to a level of global cultural insight, creative diversity and entrepreneurial energy that a traditional network can’t provide. We’re really looking forward to getting stuck in and are honoured to be representing Ireland within this incredible collective of creative agencies”
“Boys + Girls will play a global role as a key member of By The Network”, Per Pedersen commented, “Creativity has truly become borderless, and Boys + Girls is a world class creative agency that will be highly relevant for any global client.”
The network offers direct access to 500+ highly awarded creatives around the globe. The agencies include: Marvin, Los Angeles, Small, New York, Ostrich Co., Toronto, Founders, Miami, Mexico City, Kingston Jamaica and Buenos Aires, Libre, Panama City, Rehab, London, Freeturn, London, Los Angeles, Herezie, Paris, Milan, Amsterdam Berlin, Amsterdam, Berlin, Worth Your While, Copenhagen, Farm, Stockholm, _2045, Barcelona, White Rabbit, Budapest, Mr+Positive, Tokyo, Seoul, Setters, Moscow, Skt. Petersburg, Girls Are Awesome, Copenhagen. The Sway Effect, New York, Untangld, Melbourne, Blak Labs/E The Agency, Singapore, Thank You Studio, Copenhagen, Allyens, Antwerp, Atlantic, New York, Sao Paulo, Atom, Mumbai, New Delhi, Bangalore, Mortierbrigade, Brussels, Liberate, Copenhagen and Boys + Girls, Dublin.