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Boys and Girls Takes 'The Cleverness Test'

Creative 207 Add to collection

The Dublin-based agency has been working with Energia since 2010

Boys and Girls Takes 'The Cleverness Test'
“We created a world in which the central idea is one of role reversal, where we have guinea pig scientists performing cleverness tests on human subjects - coming to the conclusion that only clever people choose Energia. This world was brilliantly brought to life by director Oskar Bård. It's a simple idea, executed in a humorous way that works across TV, OOH and radio.” That’s John Kilkenny of leading Dublin based advertising agency Boys and Girls (www.boysandgirls.com) commenting on its new campaign for Energia (www.energia.ie). Titled “The Cleverness Test”, it will launch on Sunday, October 2 on TV, radio and OOH. 

Themed around the central idea of “Clever people choose Energia” it’s the latest offering from Boys and Girls for a brand with whom it has been working since 2010 on both its home and business offerings.

Energia's overall campaign spend in the October to December 2016 period is €2m.

Geoff Codd, Head of Marketing, Energia, said: “Energia’s unbeatable home energy offers have proven hugely popular, and we have been able to maintain a position where we offer the cheapest electricity and gas prices for all customers. We're hugely excited to offer the best dual fuel bundle on the market and move to a positioning where we offer savings and more for all our customers - showing that clever people really should choose Energia.”

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Client

Advertiser: Energia

Managing Director: Gary Ryan

Marketing Manager: Yvonne Boyle

Production Company

Photographer : Liam Murphy

Production Company: Hobby

Creative Agency

Account Executive: Kim Gray-Ennis

Art Director: Bairbre McGlade

Copywriter: Rachel Carey

Creative Agency: Boys and Girls

Director: Oskar Bård

Executive Creative Director: Rory Hamilton

Planner: Chloe Murphy

Producer: Sarah Chadwick

Head of Production: Derek Doyle

Genres: Comedy, People, Storytelling

Boys+Girls, Fri, 30 Sep 2016 11:41:03 GMT