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Boys and Girls Takes 'The Cleverness Test'

Creative 213 Add to collection

The Dublin-based agency has been working with Energia since 2010

Boys and Girls Takes 'The Cleverness Test'
“We created a world in which the central idea is one of role reversal, where we have guinea pig scientists performing cleverness tests on human subjects - coming to the conclusion that only clever people choose Energia. This world was brilliantly brought to life by director Oskar Bård. It's a simple idea, executed in a humorous way that works across TV, OOH and radio.” That’s John Kilkenny of leading Dublin based advertising agency Boys and Girls ( commenting on its new campaign for Energia ( Titled “The Cleverness Test”, it will launch on Sunday, October 2 on TV, radio and OOH. 

Themed around the central idea of “Clever people choose Energia” it’s the latest offering from Boys and Girls for a brand with whom it has been working since 2010 on both its home and business offerings.

Energia's overall campaign spend in the October to December 2016 period is €2m.

Geoff Codd, Head of Marketing, Energia, said: “Energia’s unbeatable home energy offers have proven hugely popular, and we have been able to maintain a position where we offer the cheapest electricity and gas prices for all customers. We're hugely excited to offer the best dual fuel bundle on the market and move to a positioning where we offer savings and more for all our customers - showing that clever people really should choose Energia.”

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Advertiser: Energia

Managing Director: Gary Ryan

Marketing Manager: Yvonne Boyle

Production Company

Photographer : Liam Murphy

Production Company: Hobby

Creative Agency

Account Executive: Kim Gray-Ennis

Art Director: Bairbre McGlade

Copywriter: Rachel Carey

Creative Agency: Boys and Girls

Director: Oskar Bård

Executive Creative Director: Rory Hamilton

Planner: Chloe Murphy

Producer: Sarah Chadwick

Head of Production: Derek Doyle

Genres: Storytelling, People, Comedy

Boys+Girls, Fri, 30 Sep 2016 11:41:03 GMT