Boys and Girls Appoints Aoife Murphy as Senior Digital Strategist

Boys and Girls has announced the appointment of Aoife Murphy as Senior Digital Strategist at the agency.

An award winning digital strategist and creative technologist, Aoife will be responsible for integrating digital across marketing strategies for a spectrum of the agency’s clients.

Starting her career at Core Media’s digital arm, Radical, she went on to work in New Zealand including three years at digital shop Young and Shand. There she helped bring a number of innovative campaigns to market including Mondelez ANZ’s first personalised e-commerce platform.

Before returning to Ireland Aoife spent time with the planning department in DDB NZ helping to develop SKY TV’s digital offering.

Her clients at agencies in Ireland and Australasia include Cadbury, McDonalds, MARS, BMW, MINI, Steinlager, Smirnoff, Westpac, Air New Zealand and SKY TV.