Peach
Hobby home page
liahome
Electriclime gif
IPA Banner Open Doors
jw collective
Contemplative Reptile
Editions
  • International Edition
  • USA Edition
  • UK Edition
  • Australian Edition
  • Canadian Edition
  • Irish Edition
  • German Edition
  • Singapore Edition
  • Spanish edition
  • Polish edition
  • Indian Edition
  • Middle East edition
  • South Africa Edition

Boxer's Rodrigo Garcia Saiz Dispenses A 'Rainbow' of Offbeat Comedy For Skittles

Creative 606 Add to collection

Three :30 spots for the Skittles’ “Taste The Rainbow” campaign out of DDB, Chicago.

Boxer's Rodrigo Garcia Saiz Dispenses A 'Rainbow' of Offbeat Comedy For Skittles

 

Los Angeles-based Boxer Films director Rodrigo Garcia Saiz blends offbeat humor and a dash of surrealism with adolescent awkwardness in three :30 spots for the Skittles’ “Taste The Rainbow” campaign out of DDB, Chicago.
 
The stylized yet understated campaign consists of a series of spots, including “Bleachers”, “Cranky”, and “Mentor,” each infusing a deadpan sensibility to a quirky array of characters in various situations. From a boy afflicted with a fictional Skittles-pox disease in “Bleachers” to a character whose friends are taking advantage of the tastiness of her Skittles-brow in “Mentor,” each spot reveals the comically ludicrous world of Skittles.
 
Throughout the casting process, Garcia Saiz focused on populating the spots with a diverse group of oddballs, but was open on the “types” of actors in each of the unique roles. He worked closely with the agency and the casting director to push aside all preconceived notions of the characters to find eccentric faces to best showcase the sharp humor in the campaign.  
 
“It was refreshing and exciting to be given such freedom by both the agency and client,” Garcia Saiz notes. “We were able to explore the bizarre world of Skittles by improvising with the actors on set and pushing the limits to find the greatest humor in each spot.”  
 
The team continued to push the creative boundaries of the campaign on set, playing with extreme concepts and toning the improvised ideas down to create a more realistic result. 
 
In “Cranky”, two popular girls covertly approach a nerd in the school library.  “We hear you’re the Skittles guy,” they insinuate flirtatiously, adding that they “really want some Skittles.” With a little prodding, the nerd reluctantly lifts his shirt to reveal a candy dispenser crank built into his torso where his belly button should be.  
 
The girls coo excitedly as one of them steps forward to crank out an avalanche of Skittles.  However, when the second girl takes her turn, the candy crank jams, causing her to shake the nerd and angrily demand her Skittles.  Finally, a swift kick from her friend unleashes a landslide of Skittles that fills her hands and spills all over the floor.  
 
Satisfied, the two girls take their leave, abandoning the self-conscious nerd to stand alone amidst the mess of Skittles, feeling slightly used.  An animated logo urges us to “Crank The Rainbow.  Taste The Rainbow.”
 
To view all three spots, click on the link: http://bit.ly/xOKhWF
 
Client: Wm Wrigley Jr. Company
Senior Marketing Director - Confections: John Starkey
Senior Marketing Manager - Skittles: Flip Block
Associate Marketing Manager: Emily Strobel
Assistant Marketing Manager: Eric Rosskamm
 
Production Company: Boxer Films, LA
Director: Rodrigo Garcia Saiz
Producer/EP: John Barreiro
Director of Photography: Ramsay Nickell
Art Director: Freya Bardell
Executive Producers: John Clark, Beth George
 
Agency: DDB Chicago
Chief Creative Officer: Ewan Paterson
SVP, Executive Creative Director: Mark Gross
VP, Executive Producer: Will St. Clair
Assistant Producer: Jamie Gallant
Production Manager: Scott Terry
CD, Art Director, "Cranky": Mike Porritt
CD, Copywriter, "Cranky": Frank Oles
ACD, Copywriter "Bleachers": Pat Burke
ACD, Art Director "Bleachers": Chris Carraway
VP, Executive Producer: Will St. Clair
Assistant Producer: Jamie Gallant
Production Manager: Scott Terry
Global Business Director: Heather Malenshek
SVP, Group Business Director: Janelle James
VP, Account Director: Kate Christiansen
Account Executive: Jennifer Marks
 
Agency: LatinWorks, Austin, TX (“Mentor” ONLY)
President, Chief Creative Officer: Sergio Alcocer
Group Creative Director, "Mentor"" Norberto Zylberberg
Copywriter, "Mentor": Nick Garza
Group Account Director: Charles Neugebauer
Account Director: Raquel Garcia
Account Supervisor: Trevor Schwartz
 
Editorial: Whitehouse Post, Chicago
Editor "Mentor": Brian Gannon
Editor "Cranky": Tim Warmanen
Editor "Bleachers": Carlos Lowenstein
Editorial EP: Dan Bryant
Editorial Producer: Dawn Gruzowski
 
Post FX/Finishing: Filmworkers Club, Chicago
Visual Effects Director/Flame: Rob Churchill
Colorist: Fred Keller
Post EP: Lisa Long
 
Audio Post: GuN, Chicago
Mixer: Nick Papaleo
Audio Post Coordinator: Brian Heath
 
view more - Creative
Sign up to our newsletters and stay up to date with the best work and breaking ad news from around the world.

Categories: Food

Boxer, Thu, 08 Mar 2012 10:40:49 GMT