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Boxer Zeina Nassar Fights Tradition with Nike Campaign 'Sonne'

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Wieden+Kennedy worked on the campaign, supporting the next generation of female athletes
Boxer Zeina Nassar Fights Tradition with Nike Campaign 'Sonne'
Nike's latest Just Do It film highlights the powerful story of German boxer Zeina Nassar, who is leading the way in supporting the next generation of female athletes in Germany and beyond. 

Zeina helped to rewrite the boxing rule book when she helped to overturn an international regulation prohibiting women from competing in a hijab — a win for women across the world. The film is about getting knocked down, getting back up and embracing failure to keep on fighting for a future that’s fair for every woman. The fight is not done yet. 

Nike's 'Sonne' is a universal story emblematic of the pursuit of sport by all female athletes fighting for an equal playing field, no matter who they are or where they come from. It is a heroic celebration of sport as a powerful platform to make a statement, enabling female athletes who speak up for the greater good.

In alignment with the campaign, Nike Germany will host Just Do It Sunday on December 8th to help get Germany active and make sport a daily habit. Activations across Just Do it Sunday and beyond are open to all sports enthusiasts across the country; Nike Members will be able to gain additional benefits while moving for their cause. 


A complete overview of the available events, including opportunities to register and participate, can be found here
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Creative

Agency: WIEDEN+KENNEDY AMSTERDAM

Executive Creative Director: Eric Quennoy, Mark Bernath

Creative Director: Craig Williams, Evgeny Primachenko

Art Director: Jeffery Lam

Copywriter: Alex Bower

Head of Broadcast Production: Joe Togneri

Executive Producer: Jaime Tan

Assistant Producer: Eline De Roo

Group Account Director: Kathryn Addo

Account Director: Franky Wardell

Account Manager: Margot Paquien

Planning Director: Reid Schilperoort

Planner: Alex Janneau

Head of Comms and Digital Strategy: Dani Pak

Comms Planning Director: Elsa Stahura

Studio Director: Lizzie Murray

Motion Designer: Soren Danielsen

Lead Motion Designer: Gustav von Platen

Studio Artist: Noa Redero

Project Manager: CarolineKosse

Business Affairs: Michael Graves, Marie Hernandez

Executive Creative Director: Eric Quennoy, Mark Bernath

Creative Director: Craig Williams, Evgeny Primachenko

Art Director: Andrew Watson

Copywriter: Tyler Andre

Film Director and Editor: Arthur Couvat

Head of Broadcast Production: Joe Togneri

Executive Producer: Jaime Tan

Producer (Social): Stefan Bader, Eline de Roo, Antoine Levi

Group Account Director: Kathryn Addo

Account Director: Franky Wardell

Account Manager: Margot Paquien

Planning Director: Reid Schilperoort

Planner: Alex Janneau

Head of Comms and Digital Strategy: Dani Pak

Comms Planning Director: Elsa Stahura

Studio Director: Lizzie Murray

Motion Designer: Soren Danielsen

Lead Motion Designer: Gustav Von Platen

Studio Artist: Noa Redero

Project Manager: Caroline Kosse

Business Affairs: Michael Graves, Marie Hernandez

Production Company: Anorak

FILM PRODUCTION

Production Company: Serial Pictures x Somesuch

Director: John Hillcoat

Director of Photography: Philippe Le Sourd

Additional Photography: Benjamin Loeb

Managing Director: Seth Wilson

Producer: Fran Thompson

Production Manager: Hannah Fowles-Pazadro

Production Designer: Marco Bittner Rosser

Costume Designer: Natalie Humphries

Sports Choreography: Andy Ansah

Service Company: Anorak

Editing

Editing Company: Trim Editing

Editor: Ross Hallard, Tom Lindsay

Edit Producer: Tatyana Alexandra

Sound

Audio Post: Grand Central Recording Studios

Sound Designer/Mixer: Raja Sehgal

Music

Music: Anthem

Title: ‘Helden’

Artist: David Bowie

Written by: David Bowie, Brian Eno

Arranged by: Hans Zimmer

Music Company: Courtesy of the RZO Companies, Sony ATV and Universal Music Publishing

Music: Zeina

Title: ‘Sonne’

Music and Lyrics: Richard Z. Kruspe, Paul Landers,Till Lindemann, Christian Lorenz, Oliver Riedel, Christoph Schneider

Music Company: ã Musik-Edition Disconton GmbH / Rammstein Musikverlag / TamTam Musikverlag e.K.

Post Production

Post Production: Glassworks Amsterdam

Flame: Kyle Obley, David Forcada

VFX Supervisor: Kyle Obley

Nuke: Maxence Peillon

Executive Producer: Chris Kiser

Post Producer: Dave Moore, Jaime Mccubbin

Colour

Colour Grading: MPC

Colourist: Mark Gethin

Colour Assist: Nate Seymour

Executive Producer: Meghan Lang

Colour Producer: Diane Valera

Social Films
Wieden+Kennedy Amsterdam
Creative
AUDIO POST

Audio: Wave Studios

Sound Designer/Mixer: Randall Macdonald

MUSIC

Artist / Title: Helden

By: David Bowie

Written by: David Bowie & Brian Eno

Arranged by: Hans Zimmer

Music Company: Courtesy of The RZO Companies, Sony ATV and Universal Music Publishing

POST PRODUCTION

Post: Glassworks Amsterdam

Flame: Kyle Obley

VFX Supervisor: Kyle Obley

3D: Darren MacPherson, Matthijs Joor

Nuke: Maxence Peillon

Executive Producer: Chris Kiser

Post Producer: Dave Moore

Colourist: Scott Harris

Genres: People, Storytelling, Dialogue

Categories: Clothing and Fashion, Sportswear

Wieden+Kennedy Amsterdam, Fri, 06 Dec 2019 16:58:09 GMT