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Boxer Zeina Nassar Fights Tradition with Nike Campaign 'Sonne'

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Wieden+Kennedy worked on the campaign, supporting the next generation of female athletes

Boxer Zeina Nassar Fights Tradition with Nike Campaign 'Sonne'
Nike's latest Just Do It film highlights the powerful story of German boxer Zeina Nassar, who is leading the way in supporting the next generation of female athletes in Germany and beyond. 

Zeina helped to rewrite the boxing rule book when she helped to overturn an international regulation prohibiting women from competing in a hijab — a win for women across the world. The film is about getting knocked down, getting back up and embracing failure to keep on fighting for a future that’s fair for every woman. The fight is not done yet. 

Nike's 'Sonne' is a universal story emblematic of the pursuit of sport by all female athletes fighting for an equal playing field, no matter who they are or where they come from. It is a heroic celebration of sport as a powerful platform to make a statement, enabling female athletes who speak up for the greater good.

In alignment with the campaign, Nike Germany will host Just Do It Sunday on December 8th to help get Germany active and make sport a daily habit. Activations across Just Do it Sunday and beyond are open to all sports enthusiasts across the country; Nike Members will be able to gain additional benefits while moving for their cause. 


A complete overview of the available events, including opportunities to register and participate, can be found here

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Genres: Dialogue, Storytelling, People

Categories: Clothing and Fashion, Sportswear

lbbonline.com, Fri, 06 Dec 2019 16:58:09 GMT