Gear Seven/Arc Studios/Shift
I Like Music
Contemplative Reptile
  • International Edition
  • USA Edition
  • UK Edition
  • Australian Edition
  • Canadian Edition
  • Irish Edition
  • German Edition
  • French Edition
  • Singapore Edition
  • Spanish edition
  • Polish edition
  • Indian Edition
  • Middle East edition
  • South African Edition

Boxer Introduces Cultural Design for Global Brands



Agency announces new website to give a taste of their Cultural Design expertise

Boxer Introduces Cultural Design for Global Brands

Boxer, a UK (Birmingham) and US (Chicago) based brand design agency announced a new website today which features a taste of their Cultural Design expertise, gathered in response to the design challenges of their clients in a global brand marketplace. 

Boxer’s approach is to help brands communicate with a “global voice, local accent” and this expertise is captured in this taster, looking at some fascinating examples of the cultural significance of colour, which should help brands to avoid some of the more common design pitfalls. You can view their blogpost here

Paul Castledine, the Boxer Chief Creative Officer, provides an example: “Colour is a powerful brand tool, yet a potentially controversial one – in some countries, for example, green can be a signifier of new life, or infidelity, or wealth, or of corruption & drugs depending upon the territory in question! Other colours, as well as animals, gestures and even body parts, graphically depicted, can have strongly opposite meanings for different peoples.”

Mark Watson, Boxer’s Managing Partner, said: “Communicating with many cultures and creeds, global brands are increasingly walking the tightrope of maintaining a single brand proposition and execution, whilst ensuring local cultural relevance and appeal – all while importantly, avoiding any cultural missteps and unintended offences”

view more - Creative
Sign up to our newsletters and stay up to date with the best work and breaking ad news from around the world., Mon, 16 Jun 2014 15:52:39 GMT