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Bouygues Telecom Takes You on a Road Trip in Campaign from BETC Paris

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Wanda's Benito Montorio directs stunning spot highlighting the performance of the brand's 4G and 5G networks

Bouygues Telecom Takes You on a Road Trip in Campaign from BETC Paris

The number one wish this summer for French people is to travel more. And not on a deserted island, but across the country. With seven French cities among the top 10 dream places to visit in 2022, people are looking forward to rediscovering their country.

That's why Bouygues Telecom, along with longstanding ad agency BETC, is launching a new campaign highlighting the performance of its 4G and 5G networks. The quality of the cellular coverage is demonstrated through a road trip in which young people share precious moments with their grandmother across the country.

From the Northern part of the country to the South, they share all the steps of their trip via FaceTime with their grandmother, riding in her old RV, until reaching the climax of their journey: a virtual reunion between two former close friends.

Bouygues Telecom illustrates the power of its technology through a warm story that brings people closer and drives home the brand's communication platform.

The story is brought to life by the acute direction of Benito Montorio (Wanda) who manages to reveal the beautiful French landscapes throughout the spot.

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Campaign: On The Road

Advertiser: Bouygues Telecom

Brand Managers: Tanguy Moillard, Anne-Laure Dreano, Amandine Begasse

Ad Agency: BETC

Agency Presidents: Bertille Toledano, Stephane Xiberras

Agency Managers: Mathieu Laugier, Amelie Molter, Adrien Bletton, Coralie Lumeau

Executive Creative Director: Olivier Aumard

Art Director: Charles Dessaux

Copywriter: Sebastien Duhaud

Music Creative Director: Adam Ghoubali

Strategic Planner: Claire Bayet

Traffic Manager: Nathalie Sanseigne

Creative Producer: Sebastien Lintingre

Production Company: Wanda

Director: Benito Montorio

Post-Production Company: General Pop

Sound Company: GUM

Art Buyer: Stephanie Giordano

Photographer: Leon Prost

Genres: Storytelling, Scenic

Categories: Utilities, Internet

BETC Paris, Mon, 23 May 2022 14:10:31 GMT