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Bouncy TurboTax Super Bowl Dance Video Remixes ‘All People Are Tax People’

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Music video style spot was created by Wieden+Kennedy Portland and shot by Old Town Road director Calmatic
Bouncy TurboTax Super Bowl Dance Video Remixes ‘All People Are Tax People’
TurboTax’s film and song for the Super Bowl marks a celebratory culmination of the brand campaign ‘All People Are Tax People’ that debuted at the start of the year. The campaign reminds people of all the amazing things they accomplish every day, and with the right tools and encouragement, they are capable of doing anything—including their taxes. 
 
The music video styled film aired during the NFL Super Bowl LIV. The Super Bowl is a moment in American culture that brings people together to celebrate what unites us - football, family, food and, of course, taxes.
 
 
“With the Super Bowl, we are creating a moment, at the height of tax season, to inspire and empower fans, and celebrate what unites us,” said Mary-Ann Somers, senior vice President, Intuit’s Consumer Group. “We believe that people are capable of amazing things and, with the right tools and encouragement, they can do anything – including their taxes. This spot is a celebration that everyone can confidently do their taxes with TurboTax, no matter how much or little help they need.”
 
‘All People Are Tax People Extended Remix’ is an original full-length song and music video recognizing the idea that taxes are something we all have in common. The song pays tribute to Bounce music with its repetition, high energy and southern style roots, and is brought to life on film featuring a diverse array and reflection of the American people.
 
A 45-second version of “All People Are Tax People Remix” aired during the broadcast of the game. This is complemented by an integrated multi-channel campaign across digital, social and high-reach media.
 
The commercial was created in partnership with independent advertising agency Wieden+Kennedy, the film was directed by the artist and filmmaker, Calmatic, and the track created by W+K creative team in partnership with Walker Music.
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CLIENT

Client: Intuit Turbo Tax

PROJECT NAME : All People Are Tax People Remix

CLIENT CONTACT: Mary-Ann Somers - SVP Marketing

VP Marketing, Advertising: Cathleen Ryan

Group Marketing Manager, Brand Advertising: Danielle Roark

Marketing Manager, Brand Advertising: Whitley Diffin

Agency

Agency: W+K PORTLAND

ECDs: Jason Bagley + Eric Baldwin

Creative Directors: Patty Orlando + Kevin Jones

Art Director: Derrick Ho

Copywriter: Yahkeema Moffitt

Director of Production: Matt Hunnicutt

Director of Film/Director or Art: Ben Grylewicz

Agency Producer: Ricara Stokes

Strategic Planning: Angela Jones + Chirstian Clay

Media/Comms Planning: Kim Sizemore + Paul Graham

Account Team: Tobey Bennett, Madeline Parker + Juliana Cole

Business Affairs: Laura Caldwell + Maggie Harasyn

Broadcast Traffic: Jesus Garcia + Zac Rosevear


PRODUCTION

Production Company: Prettybird

Director: Calmatic

Executive Producer: Suzanne Hargrove

Director of Production: Tracy Hauser

Line Producer: James Graves

Director of Photography: Billy Pena

Production Design/Art Direction: Carlos Laszlo


EDITORIAL

Editorial Company: Exile

Editor: Kyle Brown

Assistant Editor: Vanessa Yuille

Post Producer: Lauren Pullano

Post Executive Producer: CL Weaver


VFX

VFX Company: Joint

VFX Supervisor: Leif Peterson

Flame Artists: Edward Lopez

VFX Producer: Sarah Usmen

VFX Executive Producer: Nirad "Bugs" Russell

COLOUR

Company: CO3

Colourist: Sean Coleman

ORIGINAL MUSIC

Music Company: Walker

Executive Producer: Sara Matarazzo

Producer: Danielle Soury

Track/Artist: “All People Are Tax People"

SOUND DESIGN

Sound Designer/Company Name: Noah Woodburn/Joint

MIX

Music/Sound/Mix Company: Joint

Audio Mixer/Sound Engineer: Noah Woodburn

Genres: Choreography, Comedy, People

Categories: Business Services, Accountancy

PRETTYBIRD US, Mon, 03 Feb 2020 16:31:40 GMT