Bottle Shop BWS Celebrates the Countdown to Freedom with 'Can't Wait Mate'

After a tough couple of years, it almost feels as though we are on the homestretch (touch wood). To celebrate the countdown to freedom, BWS is giving away a free six pack to share with a mate.

The new campaign, titled 'Can’t wait mate' focuses on bringing people together to share a long awaited drink. The campaign comes to life with a paid  campaign on Facebook and Instagram, as well as digital partnerships with Pedestrian, Broadsheet, Concrete Playground, Urban List & Buzz Feed. BWS will also be using micro and macro influencers, via Carat, to share diverse and fun content across all Instagram formats to drive mass awareness and encourage engagement and shareability.

“Lockdowns and restrictions have made us long for those much-needed social interactions,” says Vanessa Rowed, head of marketing, BWS. “But there is light at the end of the tunnel, and we are celebrating by encouraging Aussies to get together and share drinks with their mates”