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Boston Pizza's Cryogenic Storage System Serves as People's Saviour in Tongue-in-Cheek Campaign

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The comedic spot from Toronto agency john st. encourages BP fans to maybe just order their favourite Classic item while they still can

Boston Pizza's Cryogenic Storage System Serves as People's Saviour in Tongue-in-Cheek Campaign
Love for Boston Pizza classics may run deep, but does it run deep frozen? The Pizzaburger, Twist Bread, Bacon Double Cheeseburger Pizza and crew may only be here for a limited time, but classics never die if you preserve them in -238 degree temperatures forever; introducing Boston Pizza’s Cryogenic storage program, enabling people to have their classics stored indefinitely...maybe.

BP is still working out the kinks, but, while scientists point at things on whiteboards and play with test tubes and stuff, stay tuned for updates on Boston Pizza’s social channels to track the progress. In the meantime, maybe just order your favourite BP Classic item while you still can.

“We saw the tweets. We know you want the Classics back forever. We know how much they mean to you. And we know how important it is to secure these items for your grandkids, great grandkids, and future generations,” said James Kawalecki, VP marketing at Boston Pizza.

“It’s the limited time offer that never ends”, added Cam Boyd, creative director at john st., the agency that helped Boston Pizza create the promotion.

The BP Cryogenics Program is part of the larger BP Classics promotion that began in October and is running until the end of the year. Media was purchased by UM and the campaign will be running on TV, digital and social.

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Client: Boston Pizza

Title: BP Cryogenics

Senior VP, Marketing & Communications: Peter Blackwell

VP, Marketing: James Kawalecki

Director of Marketing: Niels van Oyen

Associate Marketing Manager: Gabrielle Hebert

Marketing Coordinator: Jessica Mantini


Agency: john st.

Executive Creative Director: Cher Campbell

Creative Director: Cam Boyd

Copywriters: Marly Dichter and Maddie Rosenberg

Art Director: Shirley Xu Wang

Executive Producer: Brittani Wilcox

Producers: Jennifer Lankry and Nick Corroon

Business Lead: Caitlin Bourada

Account Supervisor: Kelly Brennan

Chief Strategy Officer: Megan Towers

Strategist: Daavi Wong Wolfson


Production Company: REDLAB

Executive Producer: Cynthia Verona

Producer: Valerie Moss


Editor: Jeff Poremba

Audio and Sound

Audio Post Production: Vapor Music

Voice Director: Karen Goora

Sound Designer: Levi Considine

Audio Engineer: Art Mullin

Producer: Alyssa Sinclair

Categories: Restaurants, Retail and Restaurants

john st., Mon, 21 Dec 2020 17:23:56 GMT