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Creative in association withGear Seven
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Boston Pizza Introduces The Carolling Christmas Pizza

18/11/2019
Advertising Agency
Toronto, Canada
310
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john st. creates the world’s first pizza-themed Christmas carol to launch Boston Pizza's new Christmas Pizza

To promote their Christmas Pizza, which is a full turkey dinner on top of a pizza, Boston Pizza didn’t create an ad. They created a Christmas carol, called Chorus of the Pizza, and a carolling pizza box to deliver it in.

Chorus of the Pizza describes exactly what a Christmas pizza is:

It’s a turkey dinner on a pizza.

Pizza underneath a turkey dinner.

It also lists the ingredients:

Cranberry sauce.

Gravy on top.

Turkey as well.

And also cheese.

Why is there cheese?

Cause we love cheese.

“The Christmas Pizza is a remix of a Christmas classic. What better way to promote it than by remixing another Christmas classic?” Said Adrian Fuoco, senior director of marketing for Boston Pizza.

“Christmas is kind of stressful for a lot of people so we thought it would be nice to have some fun with the pizza, and the advertising at the same time,” adds Angus Tucker, chief creative officer at john st., the agency who worked on the campaign. “And we think this work is almost as fun as the pizza.”

The pizza will be available at all Boston Pizzas across Canada and the limited edition carolling box will be sent to a few lucky customers starting November 13th.

To add Chorus of the Pizza to your Spotify Christmas playlist click here.

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