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Boston Celtics Show Us 'The House That Red Built' in Auerbach Center Documentary

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ELEMENT Productions produce the 27-minute doc that launches a year after The Auerbach Center at New Balance World Headquarters opened its doors

Boston Celtics Show Us 'The House That Red Built' in Auerbach Center Documentary

One year after The Auerbach Center at New Balance World Headquarters opened its doors for the first time, the Boston Celtics are launching 'The House That Red Built' – a 27-minute documentary highlighting the development and detail of the team’s first-rate facility.

“This documentary offers Celtics fans a unique glimpse into the detailed process, effort, and inspiration that went into envisioning, designing, and building this unique facility from the ground up,” said Celtics Team president Rich Gotham.

In addition to behind-the-scenes video footage of the building’s external and internal development, the documentary includes interviews with Celtics Lead owner and Governor Wyc Grousbeck, Celtics president of Basketball Operations Danny Ainge, and Gotham. It also provides context to the relationship between the Celtics and New Balance, in addition to the original connection between the Davis family and Red Auerbach. 

“New Balance is extremely proud to join with the Boston Celtics in honoring Red Auerbach’s professional achievements and personal values of teamwork and integrity through the opening of ‘Red’s House’ at Boston Landing,” said Jim Davis, chairman at New Balance. “Red Auerbach was a true entrepreneur whose passion for winning and dedication to the sport of basketball and the Boston Celtics was equally matched with his commitment to people and the Boston community.”

'The House That Red Built,' produced by ELEMENT Productions in partnership with the Boston Celtics, is now live for viewing on and the Celtics’ official YouTube and Facebook channels.

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Music : The License Lab, LLC


Editor: John Giuggio

Animator: Zac Currier

Assistant Editor: Mike Nolan

Post Production / VFX

Colourist: Chris Santo

Production Company

Production Company: ELEMENT Productions

Executive Producer: Eran Lobel, Kristen Kearns, Matthew O’Rourke

DOP: Jesse Ciulla

Producer: Nicole Federico, Kim DeRosa, Margaux Stunzi

Writer: Tom Kelly


Sound Engineer: Matthew Glover

Audio Mix: Tom Love


Talent: Danny Ainge, Randy Auerbach, Chris Davis, Jim Davis, Rich Gotham, Wyc Grousbeck, Melissa Hulburt, Lucinda Loya, David Manfredi, Cedric Maxwell, Stephen Pagliuca, Satch Sanders, Jay Wessland

Special Thanks: Red Auerbach, The Auerbach Practice Facility, Leanda Helms, Kara Keena, Alec Spivack, New Balance, Amy Dow, Courtney Finnigan, Bob Graham, Jim Halliday, Erin Harvey, Joe VanBuskirk, The History Factory Archives Lab


Brand: Boston Celtics

Genres: Documentary

Categories: Sports and Leisure, Sports clubs

Press Kitchen, Fri, 28 Jun 2019 09:01:16 GMT