Adstream
CULT Futures - The Creatology Report
adobe front page
Soundlounge
Five By Five
liahome
Contemplative Reptile
Please Select
  • International Edition
  • Canadian Edition
  • UK Edition
  • USA Edition
  • German Edition
  • Irish Edition
  • Ukrainian Edition

BOSS Coffee Launches in Australia With ‘How Japan Can’ Ads

Creative 550 Add to collection
Campaign, developed by Clemenger BBDO Sydney and Mr+Positive, was shot on location in Tokyo
BOSS Coffee Launches in Australia With ‘How Japan Can’ Ads

Suntory BOSS Coffee, Japan’s number one selling coffee in a can, is launching in Australia and New Zealand with a new brand platform, How Japan Can, via Clemenger BBDO Sydney.

BOSS Coffee is the secret sauce that keeps Japan’s workforce alert, productive, and at the top of their game, leading to the development of ‘How Japan Can’. The campaign, featuring a range of social, digital, radio, and OOH assets was shot on location in Tokyo by local production company Mr+Positive.



Says Penny Cheung, head of inventions at Frucor Suntory: “We’re incredibly excited to be launching one of Suntory’s most successful Japanese products right here in Australia and New Zealand – BOSS is the #1 coffee in a can in Japan and we’re determined to make it #1 here as well.”



Says Ben Coulson, chief creative officer at Clemenger BBDO Sydney: “We had a great time discovering how Japanese workers ‘get it done’, with a little help from Boss Coffee.”

You can find out more about BOSS Coffee at https://www.suntorybosscoffee.co.nz.

BOSS Coffee launches in Australia with ‘How Japan Can’ campaign via Clemenger BBDO Sydney BOSS Coffee launches in Australia with ‘How Japan Can’ campaign via Clemenger BBDO Sydney
Sign up to our newsletters and stay up to date with the best work and breaking ad news from around the world.

Client: Frucor Suntory

Agency: Clemenger BBDO Sydney

Agency Partner: Market Force

Production: Mr+Positive, Tokyo

Media: OMD

Genres: People

Clemenger BBDO Sydney, Tue, 29 Oct 2019 08:48:35 GMT