The integrated campaign from M&C Saatchi and Bohemia marks a major change in strategy for Clipsal
Clipsal by Schneider Electric has launched an integrated campaign via Bohemia and M&C Saatchi, Sydney aimed at proud home owners.
Clipsal is a primary sponsor of Nine's top rating reality renovation program, The Block, with a 30-second TVC aired last night that highlights how Clipsal's electrical accessories and smart home solutions make consumer's homes the envy of the neighbourhood.
The integrated sponsorship includes elements across TV, online and the ecommerce site The Blockshop presenting a perfect platform to promote the Clipsal brand to a mass audience.
Says Cam Blackley, chief creative officer, M&C Saatchi: "Because Clipsal products are hidden in the walls, we wanted to play on how they make you feel, the sense of power they give you over your surrounds.
"Cue the story of a bulldog coming home and having things all her own way. It's a bit of fun and personally, I love 'Master Your Castle' and see it being a very rich creative territory for years to come."
Says Vice President of Schneider Electric's Clipsal businesses, Chris Kerr: "Clipsal has supported generations of Australians who are house proud and invest considerable time and emotion into making their homes comfortable, safe and beautiful. The TVC and its cast of fun doggy characters tells that story with humour and style."
Says Chris Quinn, VP of Marketing and Digital Customer Experience for Schneider Electric: "This marketing initiative comes after a successful 17 year sponsorship of the Adelaide 500 Supercars event, Clipsal 500, which had strong engagement with industry partners but wasn't the whole picture for the Clipsal brand."
Adds Mark Echo, Media Director, Bohemia: "The partnership between Bohemia and Schneider Electric continues to grow and we are setting up a range of media partnerships including this opportunity for the Clipsal brand with Nine.
"It has been a truly collaborative effort between Bohemia, Clipsal and M&C Saatchi to shape the campaign idea beyond the standard sponsorship and into different parts of their business."